Video: Apple Inc.’s new design team, Ive and Newson, on Charlie Rose
Jony Ive and Marc Newson, Apple’s latest high-profile hire, are old friends. The two industrial designers made a media splash together late last year when they collaborated in an auction at Sotheby’s for Bono’s Product Red.
Among their joint appearances was a 38-minute segment of The Charlie Rose Show.
“Jony and I collaborate without even having to think about collaborating,” Newson told Rose. “We talk about this stuff all the time.”
To which Ive added:
“I think one of the things that we respond to [in design] is that sense of almost inevitability. Of course, it’s this way. There couldn’t be any other smart or rational alternative.”
The quote is intriguing, given that Newson has designed a line of watches for Ikepod and that Apple on Tuesday is expected to show the world what it thinks a smartwatch should be. If Newson had a hand in designing the iWatch, Apple almost had to hire him before the unveiling.
You can watch full Charlie Rose interview on Hulu.
Below: A 2:40 excerpt from YouTube.
See also: Look who’s now working for Apple Inc.
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