Samsung announces new products ahead of rival Apple event

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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Executive Vice President of electronics giant Samsung D J Lee presents the Samsung Gear VR on September 3, 2014 in Berlin, in advance of the consumer electronics trade fair "Internationale Funk Ausstellung "(IFA). IFA, one of Europe's biggest showcases of the latest electronic gadgets, is scheduled to open on September 5 and run until September 10, 2014. AFP PHOTO / ODD ANDERSEN (Photo credit should read ODD ANDERSEN/AFP/Getty Images)
ODD ANDERSEN AFP/Getty Images

Samsung announced Wednesday three new products, including the Galaxy Note Edge, a phone with a side display to give users easy access to Twitter, news, heavily used apps and more. The company also unveiled an updated, but less premium version of their Note series of phones, the Galaxy Note 4, and a virtual-reality headset, the Gear VR.

The new products were announced a week ahead of a September 9 Apple event expected to feature the much-anticipated new iPhone.

As the world’s largest smartphone maker, South Korea’s Samsung appears to be seeking innovative ways to expand its lead in the competitive mobile business. The unveiling on Wednesday comes a week after Samsung announced it Gear S, a wristwatch, that will allow users to make calls without a smartphone.

There were no specific prices or release dates given for the new products, although The Wall Street Journal cited a company spokeswoman as saying that the new Note 4 phone would be available in October. The headset and the Edge are expected after that.

The new Note 4, meanwhile, will feature improvements including better screen resolution, pixel density and an optical image stabilizer for the phone’s camera — apparently a first for a smartphone, according to the company. The Edge, meanwhile, will feature a signature curved 5.6-inch screen on the side and is expected to sell for a higher price.

The Note devices will also be made with a metallic frame, like the recently announced Galaxy Alpha. In the past, the phones have been criticized for being made from plastic, according to The Wall Street Journal.

The virtual reality headset features a head strap for customers to mount the Galaxy Note in front of their eyes for movie-watching and gaming.