• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Gene Munster: What to expect from Apple Inc. next week

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 2, 2014, 7:41 AM ET

Piper Jaffray’s Gene Munster on Tuesday raised his Apple price target to $120 from $105 and offered clients a preview of the media event the company has scheduled for next Tuesday. His version differs in several respects from conventional wisdom in the business press.

Munster expects to see:

  • An iPhone 6 with a larger screen (4.7-inch), faster (A8) chip, better battery life, more RAM and an improved camera
  • An iPhone 6L with an even bigger screen (5.5 inch) to compete with the Samsung Galaxy Note
  • A hard sapphire screen on the top-of-the-line 64-GB iPhone 6L
  • A NFC (near field communications) chip in both phones and some way of showing it off
  • Good (70% ) chance Apple will unveil a “payment feature,” but not necessarily a full-fledged “payment platform”
  • 50% chance Apple will introduce a watch next week. (Most tech reporters are echoing re/Code’s prediction that a “wearable” will be unveiled a week from today, but won’t ship until next year.

Muster thinks the timing of Apple’s hardware introductions may be driven by the payment feature.

“We believe the iPhone will be the driver behind Apple’s payments platform,” Munster writes, “not the iWatch, thus we view it as unlikely that they would announce payments with the iWatch instead of the iPhone.”

Based on a Piper Jaffray survey last year of 5S buyers, Munster expects the sapphire iPhone to be the hot seller among early adopters, accounting for 30% of first-weekend sales (better than the 25% who bought the 64-GB iPhone 5S).

Despite all this, he believes Apple will have a hard time beating last year’s three-day 9 million unit sales record. A third of those 9 million iPhones, Munster estimates, were “channel fill” — units replenishing shelves that once held the discontinued iPhone 5.

The real target, he says, is 5.4 million, the number of iPhone 5S units sold in three days last year.

Munster expects Apple to sell 6.5 million iPhones this time. That is, unless Tim Cook has already filled the channel with new iPhones, in which case he believes first weekend sales could reach 14 million.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

SuccessFortune The Good Life
Student discounts made him a millionaire, a heart condition made him rethink life—now this millennial founder spends half the year in the French Alps
By Orianna Rosa RoyleDecember 11, 2025
2 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 11, 2025
By Glen Luke FlanaganDecember 11, 2025
2 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 11, 2025
By Glen Luke FlanaganDecember 11, 2025
2 hours ago
Personal Financemortgages
Current mortgage rates report for Dec. 11, 2025: Rates relatively steady
By Glen Luke FlanaganDecember 11, 2025
2 hours ago
Google DeepMind cofounder and CEO Demis Hassabis
AIU.K.
Google DeepMind agrees to sweeping partnership with U.K. government focused on science and clean energy
By Jeremy KahnDecember 10, 2025
10 hours ago
US Federal Reserve Board Chairman Jerome Powell speaks during a news conference following a Federal Open Market Committee (FOMC) meeting in Washington, DC, on December 10, 2025.
Bankingjerome powell
Top economist Diane Swonk: Jerome Powell risks losing the Fed’s credibility on a gamble over AI and immigration
By Eva RoytburgDecember 10, 2025
12 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
24 hours ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
22 hours ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
16 hours ago
placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
15 days ago
placeholder alt text
Success
Netflix–Paramount bidding wars are pushing Warner Bros CEO David Zaslav toward billionaire status—he has one rule for success: ‘Never be outworked’
By Preston ForeDecember 10, 2025
18 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.