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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

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Current price of oil as of July 1, 2026
NHTSA

Cars that ‘talk’ to each other could save lives

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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August 19, 2014, 12:49 PM ET
Technology
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We’ve heard of Google’s self-driving cars; now here come talking cars.

The U.S. Department of Transportation has moved forward with plans to potentially mandate talking-car technology. That may save over a thousand lives per year, according to a National Highway Traffic Safety Administration rule-making notice released Monday.

The vehicle-to-vehicle technology, which has cars automatically exchanging data with one another to warn drivers of a potential crash, could also prevent 592,000 crashes, according to a NHTSA report that includes “preliminary estimates of safety benefits.”

“By warning drivers of imminent danger, V2V technology has the potential to dramatically improve highway safety,” said David Friedman, the NHTSA’s administrator, in a statement. “V2V technology is ready to move toward implementation.”

The report specifically examined two talking-car technologies: one called Left Turn Assistant that “warns drivers not to turn left in front of another vehicle traveling in the opposite direction” and the second called Intersection Movement Assist, which lets drivers know if it’s not safe to enter an intersection due to a “high probability of a collision.”

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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