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Apple

Videos: Before and after Apple ‘poached’ a Swiss luxury watch salesman

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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July 5, 2014, 9:08 AM ET

On Friday, telling CNBC that Apple (AAPL) had hired one of his top sales directors, later identified as Tag Heuer’s Patrick Pruniaux, to “launch the iWatch.”

.

In March, saying “bravo” to Apple, which was trying but had so far failed to poach his best talent. The Apple bit starts at the 2:30-minute mark, but if you listen to the whole thing you’ll learn that he produces 35,000 watches a year at an average selling price of 18,000 pounds ($30,000). Not exactly Apple’s kind of market.

http://youtu.be/Ss6u9A2G_l4

.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.

 

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By Philip Elmer-DeWitt
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