Angela Ahrendts (with iPhone): ‘THIS is the entry into the brand’
October 22, 2013, 11:18 AM UTC
http://youtu.be/DzBIYwZsut0
FORTUNE — “I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
So begins Burberry CEO Angela Ahrendts in this four-minute YouTube video promoting her store’s partnership with Salesforce (CRM). It was shot a year before Tim Cook tapped her to be Apple’s (AAPL) new senior vice president for retail.
Watch the video and you’ll see why.