Angela Ahrendts (with iPhone): ‘THIS is the entry into the brand’

October 22, 2013, 11:18 AM UTC

FORTUNE — “I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”

So begins Burberry CEO Angela Ahrendts in this four-minute YouTube video promoting her store’s partnership with Salesforce (CRM). It was shot a year before Tim Cook tapped her to be Apple’s (AAPL) new senior vice president for retail.

Watch the video and you’ll see why.