New Samsung Galaxy S4 TV ad: Not your parents’ iPhone

May 4, 2013, 10:25 AM UTC

FORTUNE — It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set — which includes, apparently, Smell-O-Vision — by which it intends to reverse Apple’s (AAPL) growing lead in the U.S. smartphone market.

See also: Apple’s new iPhone ad

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