Videos: How Samsung draws a crowd for the Galaxy S4 launch

April 28, 2013, 3:29 PM UTC
Fortune

FORTUNE — Samsung doesn’t have Apple’s (AAPL) network of company-owned stores to draw lines of customers, but it’s found others ways to attract crowds for the launch of its latest Galaxy smartphone.

Below: Highlights from the Galaxy S4 Worldtour.

Seoul:

Johannesburg:

Mumbai:

New Delhi:

Vancouver:

http://youtu.be/rtHsanMH7Qs

New York City:

http://youtu.be/HHYOiN4JbZU

See also: Samsung’s event marketing makes Apple’s hype look tame.