FORTUNE — Samsung doesn’t have Apple’s (AAPL) network of company-owned stores to draw lines of customers, but it’s found others ways to attract crowds for the launch of its latest Galaxy smartphone.
Below: Highlights from the Galaxy S4 Worldtour.
Seoul:
Johannesburg:
Mumbai:
New Delhi:
Vancouver:
http://youtu.be/rtHsanMH7Qs
New York City:
http://youtu.be/HHYOiN4JbZU
See also: Samsung’s event marketing makes Apple’s hype look tame.
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