Video: Apple’s new iPhone ad

April 26, 2013, 3:34 PM UTC

FORTUNE — It’s not every day that John Gruber’s Daring Fireball and Henry Blodget’s Business Insider agree on anything having to do with Apple (AAPL). But on Friday, they both agreed that Every Day is one of the company’s best TV ads in a long time.

Could it have anything to do with the return of Scott Trattner to Apple’s ad agency, after a brief stint at Samsung’s?