• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

Alan Kay rips into Apple

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 3, 2013, 6:49 AM ET
Add Fortune on Google for similar content.

Kay. Photo: Wikipedia

FORTUNE — That Apple (AAPL) owes a lot to Alan Kay — everybody’s favorite computing pioneer — is an understatement.

It was Steve Jobs’ visit to Kay’s lab at Xerox PARC that led to the Lisa, the Mac and all that followed. Kay’s aphorism that “people who are really serious about software should make their own hardware” — an aphorism that Jobs often quoted — became one of Apple’s core principles, one that distinguishes it from all its competitors.

Yet it is clear from his interview with computer historian David Greelish — excerpted Tuesday on Time.com by Harry McCracken — that Kay is profoundly disappointed with what Apple has done with his powerful ideas.

On failing to deliver on his dream of “symmetric authoring and consuming”:

Isn’t it crystal clear that this last and most important service is quite lacking in today’s computing for the general public? Apple with the iPad and iPhone goes even further and does not allow children to download an Etoy made by another child somewhere in the world. This could not be farther from the original intentions of the entire ARPA-IPTO/PARC community in the ’60s and ’70s.

Apple’s reasons for this are mostly bogus, and to the extent that security is an issue, what is insecure are the OSes supplied by the vendors

On the Newton, the short-lived predecessor of the iPhone that was created while he was an Apple Fellow under John Sculley:

I had many grazing encounters with the Newton (this was a very complicated project and politics on all fronts). Back in the Dynabook design days I had determined pretty carefully that, while you could do a very good character recognizer (the GRAIL project at RAND had one in the ’60s), you still needed a keyboard. Apple Marketing did not want a keyboard because they feared it would then compete with the Mac. Then there was the siren’s song of trying to recognize handwriting rather than printing — and they plunged (this was a terrible decision). And so on and so forth. One of the heroes of the Newton was [PARC and Mac veteran] Larry Tesler who took over the project at the end and made it happen.

On Apple with and without Steve Jobs:

As far as Apple goes, it was a different company every few years from the time I joined in 1984. There was Steve [Jobs] — an elemental force — and then there was no Steve. There was John [Sculley]. He was pretty good, but the company grew so fast and started getting very dysfunctional. And then on downhill.

One way to think of all of these organizations is to realize that if they require a charismatic leader who will shoot people in the knees when needed, then the corporate organization and process is a failure. It means no group can come up with a good decision and make it stick just because it is a good idea. All the companies I’ve worked for have this deep problem of devolving to something like the hunting and gathering cultures of 100,000 years ago. If businesses could find a way to invent “agriculture” we could put the world back together and all would prosper.

You realize by the end of the Time.com piece — An Interview with Computing Pioneer Alan Kay — that Kay is profoundly disappointed by much of modern society, starting with the schools. It’s what you might expect from a guy who told another interviewer two years ago:

“I had the fortune or misfortune to learn how to read fluently starting at the age of three. So I had read maybe 150 books by the time I hit 1st grade. And I already knew that the teachers were lying to me.”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Klook cofounder Ethan Lin thinks the U.S. can help grow one of Asia’s largest travel platforms
AsiaAsia Agenda
Klook cofounder Ethan Lin thinks the U.S. can help grow one of Asia’s largest travel platforms
By Angelica AngJuly 15, 2026
53 minutes ago
ibm
Big TechIBM
‘We did not adapt and move quickly enough’: IBM CEO’s admission of weakness fails to prevent historic 25% stock crash
By Tatiana SatauaJuly 15, 2026
56 minutes ago
New 250th anniversary coin depicting Trump.
North AmericaDonald Trump
Scott Bessent says $1 coin with Trump’s face on it will ‘honor the enduring legacy of liberty’ with a ‘lasting symbol of patriotism’
By Catherina GioinoJuly 15, 2026
2 hours ago
usa
AIearnings
Why IBM just suffered its worst stock crash of all time—and what it says about the market’s two bubbles
By Nick LichtenbergJuly 15, 2026
2 hours ago
mark
LawSocial Media
YouTube appeals verdict, argues it isn’t a social media platform
By Kaitlyn Huamani and The Associated PressJuly 15, 2026
2 hours ago
mike
Politicsnational debt
GOP’s $95 billion war-and-voting bill adds no offsets to $2 trillion deficit
By Kevin Freking, Lisa Mascaro and The Associated PressJuly 15, 2026
2 hours ago

Most Popular

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
9 hours ago
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
North America
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
By Marco Quiroz-GutierrezJuly 14, 2026
1 day ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
11 hours ago
Current price of oil as of July 15, 2026
Personal Finance
Current price of oil as of July 15, 2026
By Joseph HostetlerJuly 15, 2026
12 hours ago
Current price of gold as of July 14, 2026
Personal Finance
Current price of gold as of July 14, 2026
By Danny BakstJuly 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.