Video: A hard apple cider’s homage to the Apple Store

March 28, 2013, 11:38 AM UTC

FORTUNE — Apple (AAPL) should be flattered by this amusing TV ad — airing now in the U.K. — that borrows nearly a dozen high-tech tropes (“One click, you’re connected”) to sell a 4.5% alcohol-by-volume sparkling apple cider to British beer drinkers.

The Carlsberg Group is making a push to take Somersby cider, which has be available for sale in Denmark and Norway since 2008, beyond its Nordic roots, starting with this video homage to the Apple Store.

Thanks to AllThingsD for spotting it.