• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Video Games

4 moves Electronic Arts must make now

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
March 20, 2013, 7:31 AM ET
Add Fortune on Google for similar content.

FORTUNE – Have the mighty fallen? That was the question raised when Electronic Arts, the publishing giant behind hits like Dead Space 3 and Battlefield 3, announced that longtime CEO John Riccitello would step down at the end of March. Former CEO and current chairman Larry Probst will take over in the interim until the company finds a replacement. “I am proud of what we have accomplished together, and after six years I feel it is the right time for me pass the baton and let new leadership take the Company into its next phase of innovation and growth,” Riccitello said in a statement.

The move comes in the wake of the EA’s (EA) less-than-stellar results. Indeed, during the company’s last three months of 2012, revenues were lower than the same period the year before, and the company warned that profits and revenues for the current quarter might come in on the low-end of guidance. Although Riccitello’s resignation was seemingly well-received by Wall Street initially, the company’s stock plunged nearly 11% on Tuesday.

MORE: How would you like to invest in immortality?

So what’s the struggling hit-maker to do? Here are ideas:

1. Find the right CEO. No less than 24 hours after the announcement, people are already talking about Riccitello’s successor. According to Baird Research analyst Colin Sebastian, frontrunners for the position will likely include Chief Operating Officer Peter Moore and Frank Gibeau, President of EA Labels. Moore once served as President of EA Sports and also served as Corporate Vice president of Microsoft’s (MSFT) Interactive Entertainment Business, which includes the successful Xbox 360 console. Gibeau’s track record is also storied. Besides overseeing global product development and marketing at EA, he’s credited with having a hand in the launches of hundreds of game franchises since 1991. With retail software sales declining industry-wide, Riccitello’s heir apparent must be someone not only with a solid track record but savvy enough to navigate the ongoing transition toward digital.

2. Get your act together. To call the launch of SimCity earlier this month anything less than “disastrous” would be giving the company a pass. With SimCity, EA employed an online-only Digital Rights Management (DRM) technology which means gamers must be online and connected to EA servers at all times to play. But thanks to what the company called “overwhelming demand,” players experienced a myriad of problems like failures to load the game entirely and wait times of 20 minutes to log in. Gameplay became so problematic that Amazon (AMZN) temporarily halted sales of the game, and EA offered users the option of downloading a free game from its online store. “I know that’s a little contrived—kind of like buying a present for a friend after you did something crummy,” wrote Lucy Bradshaw, general manager for Maxis, a division of EA, on the company’s blog. “But we feel bad about what happened. We’re hoping you won’t stay mad and that we’ll be friends again when SimCity is running at 100 percent.” Hardly a way to make a good impression, particularly as the company increasingly pushes digital content.

MORE: Silicon Valley looks to Amy Andersen for love, at $50,000 a pop

3. Improve online security. Low-priority? Hardly. The last thing gamers need as they download and play their games off platforms such as Origin is a security breach akin to the ones that affected Sony’s (SNE) online and entertainment networks back in 2011 and resulted in the theft of over 100 million users’ information like names, home addresses, and phone numbers. A paper released last month, called “EA Origin Insecurity (When Local Bugs Go Remote… Again),” outlines a vulnerability within the online network that a hacker could take advantage of. EA reportedly has yet to fix the problem, but needless to say, they should do so ASAP and ensure its digital distribution platform is as secure as can be.

4. Spend less, innovate more. EA, like many other major gaming companies, often operates under the philosophy that if you throw enough money at a game, it will sell. Not always. Dead Space 3 may have been a bestseller, but the company’s Medal of Honor franchise took a major hit with the disappointing release of Medal of Honor: Warfighter last year. The game was so poorly received, even EA confessed it was an “obvious miss” and pulled the franchise “out of rotation.” “We don’t think it’s a genre problem. It’s an execution problem,” Richard Hilleman, EA’s Chief Creative Director, admitted earlier this year. “It’s much more that we had some things we should’ve done better.” Instead of stuffing its release schedule with releases and rushing development, focus on product. Yes it’s a tired adage, but quality over quantity.

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Current price of Bitcoin for July 1, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for July 1, 2026
By Joseph HostetlerJuly 1, 2026
31 minutes ago
Current price of Ethereum for July 1, 2026
Personal FinanceEthereum
Current price of Ethereum for July 1, 2026
By Joseph HostetlerJuly 1, 2026
31 minutes ago
Top CD rates from major banks July 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on July 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJuly 1, 2026
39 minutes ago
DHL plane being refuelled at airport by man in high-vis jacket
EnergyAviation
The Iran conflict saw jet fuel prices soar—when you use 1.88 million tonnes a year, how you respond really matters (just ask DHL)
By Sam ForsdickJuly 1, 2026
41 minutes ago
Current price of oil as of July 1, 2026
Personal FinanceOil
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
50 minutes ago
In this photo illustration, a Cisco logo is displayed on a smartphone with Artificial Intellingence (AI) symbols in the background.
AICFO Daily
Cisco is rolling out AI agents to every single one of its 90,000 employees
By Sheryl EstradaJuly 1, 2026
55 minutes ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.