Video: Jony Ive on Blue Peter

February 20, 2013, 9:50 PM UTC

FORTUNE — Not having grown up watching the world’s longest-running children’s program, the news Friday that Sir Jony Ive, designer of every Apple (AAPL) product since the Bondi blue iMac, had won a gold Blue Peter badge meant nothing to me. Having seen the clip above, I think get it now.

Thanks to Quartz‘s Christopher Mims for the tip and the Lion’s Jkahn for posting the full 7-minute YouTube version.