• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO

2

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

1

'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO

2

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Retail

8 food fads coming in 2013

By
Mina Kimes
Mina Kimes
,
Brett Krasnove
Brett Krasnove
, and
Beth Kowitt
Beth Kowitt
Down Arrow Button Icon
By
Mina Kimes
Mina Kimes
,
Brett Krasnove
Brett Krasnove
, and
Beth Kowitt
Beth Kowitt
Down Arrow Button Icon
December 20, 2012, 11:20 AM ET

The return of eating out

The return of eating out

For years the number of meals the average American purchases annually at restaurants has dropped -- 194 meals during the year-ended August 2012, down from 215 in 2000, according to Harry Balzer of consumer market research firm NPD Group. But Balzer thinks the decline bottomed in 2012, so expect an uptick in restaurant dining in 2013.

For years the number of meals the average American purchases annually at restaurants has dropped -- 194 meals during the year-ended August 2012, down from 215 in 2000, according to Harry Balzer of consumer market research firm NPD Group. But Balzer thinks the decline bottomed in 2012, so expect an uptick in restaurant dining in 2013.

Superior sweeteners

Superior sweeteners

Traditionally, the beverage industry has been slow to innovate. But Beverage-Digest editor and publisher John Sicher says R&D from major soft drink and ingredient companies around new and improved diet sweeteners should start to payoff in 2013 or 2014. "The holy grail for the beverage industry is to have a natural diet sweetener that tastes the same as regular soft drinks," Sicher says. "It could be a game changer for the industry in terms of future growth."

Traditionally, the beverage industry has been slow to innovate. But Beverage-Digest editor and publisher John Sicher says R&D from major soft drink and ingredient companies around new and improved diet sweeteners should start to payoff in 2013 or 2014. "The holy grail for the beverage industry is to have a natural diet sweetener that tastes the same as regular soft drinks," Sicher says. "It could be a game changer for the industry in terms of future growth."

International flavors go mainstream

Diners should expect to see more ethnic flavors on menus beyond ethnic food restaurants, says Mary Chapman, director of product innovation at research and consultancy firm Technomic. Growing in popularity? South American-inspired items. Chapman points to several restaurant concepts that, while clearly not classified as South American restaurants, are borrowing from its cuisine by incorporating elements like chimichurri sauce. As an example, try Gordon Biersch Brewery Restaurant's Churrasco Steak Tacos.

Treats with a healthy twist

Treats with a healthy twist

We want our salty snacks and sweets but we want them to be better for us. It might sound impossible, but the food industry will respond in 2013 by continuing to fortify goodies with healthy ingredients, says Sharon Olson, executive director of Culinary Visions Panel. "It feeds the consumer's unwillingness to compromise," she says. Rather than a chocolate bar, have a handful of dark chocolate acai berries. Or trade in your potato chips for root veggie chips.

We want our salty snacks and sweets but we want them to be better for us. It might sound impossible, but the food industry will respond in 2013 by continuing to fortify goodies with healthy ingredients, says Sharon Olson, executive director of Culinary Visions Panel. "It feeds the consumer's unwillingness to compromise," she says. Rather than a chocolate bar, have a handful of dark chocolate acai berries. Or trade in your potato chips for root veggie chips.

Supplier-owned stores

Supplier-owned stores

Food suppliers, tired of fighting to get their products on grocery shelves, are starting to open their own brick-and-mortar shops. The trend, which was pioneered by Haagen Dazs, is gaining steam: Dannon and Chobani recently launched their own yogurt stores in New York City, and Barilla is opening branded pasta restaurants next year. "It's a way to put something tangible in front of customers, where you can control the image," says Michael Whiteman, president of food consulting firm Baum + Whiteman.

Food suppliers, tired of fighting to get their products on grocery shelves, are starting to open their own brick-and-mortar shops. The trend, which was pioneered by Haagen Dazs, is gaining steam: Dannon and Chobani recently launched their own yogurt stores in New York City, and Barilla is opening branded pasta restaurants next year. "It's a way to put something tangible in front of customers, where you can control the image," says Michael Whiteman, president of food consulting firm Baum + Whiteman.

Fullness as a selling point

Fullness as a selling point

We usually think of healthy foods' negative qualities -- their lack of calories, fat, or sugar. Going forward, the industry will focus more on positive attributes like satiety, according to Lynn Dornblaser, director of innovation and insight at research firm Mintel. "What we're seeing is more products focused on hunger management, keeping you fuller longer," she says, pointing to Special K's Satisfaction"cereal and Baxters' Stay Full soups.

We usually think of healthy foods' negative qualities -- their lack of calories, fat, or sugar. Going forward, the industry will focus more on positive attributes like satiety, according to Lynn Dornblaser, director of innovation and insight at research firm Mintel. "What we're seeing is more products focused on hunger management, keeping you fuller longer," she says, pointing to Special K's Satisfaction"cereal and Baxters' Stay Full soups.

Sour, tart and bitter flavors

Sour, tart and bitter flavors

Sweet and salty are so 2012. As Asian flavors become more popular, diners will see a greater emphasis on sour and bitter foods, says Kazia Jankowski, associate culinary director at Sterling-Rice Group, a branding firm. That means new beverages like drinking vinegar -- a popular treat in China -- and sour beer, she says. Jankowski also expects tart foods like Chobani's blood orange yogurt to continue gaining prominence.

Sweet and salty are so 2012. As Asian flavors become more popular, diners will see a greater emphasis on sour and bitter foods, says Kazia Jankowski, associate culinary director at Sterling-Rice Group, a branding firm. That means new beverages like drinking vinegar -- a popular treat in China -- and sour beer, she says. Jankowski also expects tart foods like Chobani's blood orange yogurt to continue gaining prominence.

Fancy fast food

The rise of fast casual restaurants like Chipotle and Panera has hurt fast food chains, which were confined to lower price points as their rivals reaped greater profits. Now they want to compete in the space by adding higher-margin premium items, says Whiteman, who points to examples like avocado-laden burgers and "handmade" pizza. "They're trying to give people reasons to come in other than the el cheap stuff," he says.

About the Authors
By Mina Kimes
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
By Beth Kowitt
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Chinese beauty brands flock to Southeast Asia as their first step in going global
RetailChina
Chinese beauty brands flock to Southeast Asia as their first step in going global
By Angelica AngJune 9, 2026
7 hours ago
John Furner, CEO, Walmart US
SuccessCost of living
Walmart CEO John Furner says even wealthy shoppers are now shopping at the discount grocery chain as high prices stretch six-figure earners
By Emma BurleighJune 8, 2026
21 hours ago
Costco CEO Ron Vachris
SuccessThe Promotion Playbook
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title,’ is the career advice that got him there
By Preston ForeJune 8, 2026
21 hours ago
Gas over $4 looks like tipping point as Walmart customers don’t fill tanks, fast food loses cheapest diners
Retailgas prices
Gas over $4 looks like tipping point as Walmart customers don’t fill tanks, fast food loses cheapest diners
By Anne D'Innocenzio and The Associated PressJune 7, 2026
2 days ago
Allison Sheehan
SuccessJobs
This Gen Zer got reprimanded at Goldman for making cake videos as the ‘Investment Baker.’ She quit her job and is building a dessert empire
By Emma BurleighJune 7, 2026
2 days ago
John Furner
SuccessCareers
Walmart CEO John Furner worked his way up from the garden center. After 30 years, he’s sharing the one trait that matters most in his job
By Preston ForeJune 4, 2026
5 days ago

Most Popular

'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
1 day ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
15 hours ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
23 hours ago
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
2 days ago
Current price of silver as of Monday, June 8, 2026
Personal Finance
Current price of silver as of Monday, June 8, 2026
By Joseph HostetlerJune 8, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.