Today in Tech: Can Justin Timberlake reboot Myspace?

September 25, 2012, 10:30 AM UTC

Facebook’s newest advertising technique raises concerns; why so-called ‘Silicon Valley wallflowers’ are hot. 

The upcoming redesigned MySpace.

Myspace teases a completely rethought service, and believe it or not, it looks beautiful [THE NEXT WEB]

As you can see in the teaser below, discovered by Grace Dent and The Financial Times’ Tim Bradshaw, Myspace is debuting a media-focused social network which emphasizes imagery, a static footer navigation bar with a built-in music player and a left-to-right timeline of posts.

Facebook raises fears with ad tracking [CNN]

Facebook is working with a controversial data company called Datalogix that can track whether people who see ads on the social networking site end up buying those products in stores.

Amid growing pressure for the social networking site to prove the value of its advertising, Facebook is gradually wading into new techniques for tracking and using data about users that raise concerns among privacy advocates.

Revenge of the nerds, the sequel: Silicon Valley wallflowers now hot [THE WALL STREET JOURNAL]

At a dinner that venture-capital firm Sequoia Capital plans to host next month, called “Sequoia Supper,” partner Jim Goetz says business-tech entrepreneurs will talk first instead of the Web CEOs who dominated the event for the past few years. The business-tech guys “have gained more cred,” says Mr. Goetz. “This year, we’re putting them front-and-center. Many of them have become mini-Zucks.”

Apple Maps: Damned if you do, Googled if you don’t [MONDAY NOTE]

The ridicule that Apple has suffered following the introduction of the Maps application in iOS 6 is largely self-inflicted. The demo was flawless, 2D and 3D maps, turn-by-turn navigation, spectacular flyovers…but not a word from the stage about the app’s limitations, no self-deprecating wink, no admission that iOS Maps is an infant that needs to learn to crawl before walking, running, and ultimately lapping the frontrunner, Google Maps. Instead, we’re told that Apple’s Maps may be  “the most beautiful, powerful mapping service ever.”

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