• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Look whose Apple price targets are underwater (updated)

By
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Down Arrow Button Icon
August 22, 2012, 7:30 AM ET

FORTUNE — After Apple (AAPL)‘s third fiscal quarter earnings came in below Wall Street’s expectations, several analysts — including Goldman Sach’s Bill Shope, ISI’s Brian Marshall and BMO’s Keith Bachman — lowered their 12-month price targets (to $790, $710 and $680, respectively).

At least their targets are still higher than Apple’s current price. After setting new record highs two sessions in a row, Apple’s shares did it again Monday, closing at $665.15. That’s above where at least half a dozen analysts predicted the shares would be in 2013. (See UPDATE.)

Here, according to my spreadsheet, are six published price targets that are currently underwater:



See also Apple closed at an all-time high of $636.54 in ‘fear-driven rally’, a post that drew several dismissive comments, including this one:

“What a lot of nonsense. ‘A parabolic move’. Does anyone reading this stuff believe it?”

UPDATE: In his semi-annual update issued Wednesday, Needham’s Charlie Wolf raised his Apple price target to $750 from $620. “Apple,” he writes, “remains a relatively small player in two very large markets—the personal computer and smartphone markets.”

We requested an update from ACI’s Ed Zabitsky on his $270 price target, but he declined. “After your cheap insults,” he wrote, “there is no point in further discussion. For the record, CNBC called me up repeatedly before I finally agreed to be interviewed. Your headline (“Some analysts will say anything to get on television“) was the one that begged to be noticed.”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
2 days ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
14 hours ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
13 hours ago
placeholder alt text
Politics
Peter Thiel and Larry Page are preparing to flee California in case the state passes a billionaire wealth tax, report says
By Jason MaDecember 27, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
3 days ago

Latest in

Investingprecious metals
Silver pulls back after topping $80 in historic year-end rally
By Robin Paxton and BloombergDecember 28, 2025
3 hours ago
Arts & EntertainmentObituary
Brigitte Bardot, sex symbol then animal activist, dies at 91
By Angelina Rascouet, Gregory Viscusi and BloombergDecember 28, 2025
4 hours ago
North AmericaMexico
Interoceanic Train derails in southern Mexico, injuring at least 15 and halting traffic on line
By The Associated PressDecember 28, 2025
4 hours ago
AsiaMilitary
North Korea’s Kim tests long-range cruise missiles over West Sea
By Heesu Lee and BloombergDecember 28, 2025
5 hours ago
PoliticsUkraine invasion
Trump says Ukraine and Russia are ‘closer than ever’ to peace after talking to Zelenskyy and Putin
By Will Weissert, Seung Min Kim, Elise Morton and The Associated PressDecember 28, 2025
5 hours ago
EconomyJobs
The job market in 2026 will suffer from ‘uncomfortably slow growth’ in the first half but reverse higher later in the year, JPMorgan says
By Jason MaDecember 28, 2025
5 hours ago