• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Susan Collins’ Maine concession could leave New England without a Republican in Congress for the first time since the 1850s

2

Billionaire Vivek Ramaswamy’s millions and Greg Abbott’s $106 million war chest couldn’t stop Democrats from flipping Texas and Ohio

3

OpenAI’s hiring of former Army Secretary just 2 months after Pentagon resignation is part of a 'trend' of it pivoting resources to defense projects

1

Susan Collins’ Maine concession could leave New England without a Republican in Congress for the first time since the 1850s

2

Billionaire Vivek Ramaswamy’s millions and Greg Abbott’s $106 million war chest couldn’t stop Democrats from flipping Texas and Ohio

3

OpenAI’s hiring of former Army Secretary just 2 months after Pentagon resignation is part of a 'trend' of it pivoting resources to defense projects

Andreessen: America’s consumer electronics comeback

By
Dan Primack
Dan Primack
Down Arrow Button Icon
By
Dan Primack
Dan Primack
Down Arrow Button Icon
July 16, 2012, 6:07 PM ET
Google source logo
Add Fortune on Google for similar content.

FORTUNE — Could America be on the verge of a consumer electronics renaissance?

That’s the “radical” belief of venture capitalist Marc Andreessen, who was interviewed today by Fortune managing editor Andy Serwer at the Fortune Brainstorm Tech event in Aspen.

His basic argument is that almost all smartphone software is developed in the U.S., and that the product profits are realized domestically.

“I think the fact that software is becoming so important is leading to a hardware renaissance,” Andreessen explained. “Today you have the iPhone, which is assembled in China, but the profits come back to the U.S.”

MORE: Andreessen on Marissa Mayer’s new role at Yahoo

He added that his venture capital firm, Andreessen Horowitz, has invested in U.S. hardware companies like Lytro (cameras) and Jawbone (speakers).

When asked if U.S. consumer electronics profits would be accompanied by manufacturing jobs, Andreessen said he was unsure. On the one hand, better software could lead to fewer components, thus making it more cost effective to assemble locally. He also argued that more complex assembly might also occur in the U.S., so that the designers can be close by if something goes wrong.

On the other hand, Andreessen suggested that “manufacturing job,” in this context, is being overemphasized from an economic standpoint.

“What you have to look at from an economic standpoint is gross margin, and you’ll find that people who designed the majority of the IP are getting a majority of the profits,” he said. “These are not high-value jobs, and I think there are very few Americans who would want to work in a Chinese manufacturing plant.”

Follow here for all #FortuneTech coverage.

About the Author
By Dan Primack
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Recommended For You

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.