• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceHousing

Throwing cash at the housing market will make it worse

By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
February 28, 2012, 4:42 PM ET
Add Fortune on Google for similar content.

FORTUNE – In today’s troubled housing market, it’s all about the Benjamins.

Home prices are at a 9-year low, and it should come as no surprise. For the past three years, tighter lending standards and record foreclosures have driven an unusually higher number of homebuyers to pay for discounted properties in cash. The bulk has come from investors eyeing fixer uppers, as well as foreign buyers armed with wads of cash for properties from California to Miami.

But there’s a new buyer in town: Current homeowners. And unlike their cash-flushed rivals, these buyers are actually looking to live in the homes they purchase. Investors still make up the majority of all-cash transactions, but increasingly, your typical buyer looking to downsize, upsize or relocate is paying 100% cash to purchase a home rather than go through the hassles of getting a mortgage.

This comes even though the cost of borrowing is at near record lows — the weekly average for a 30-year fixed rate mortgage has been below 4% since December 2011. Between October and January, cash sales by current homeowners surged from 30.8% to 34.1%,  according to respondents of the latest monthly Campbell/Inside Mortgage Finance Housing Pulse Tracking Survey, which polled about 2,500 real estate agents nationwide.

During the same period, all-cash purchases by investors and first-time homebuyers remained nearly flat – although still higher than when the housing market was healthy. The survey doesn’t pinpoint where the cash sales by regular buyers come from, but it’s likely in some of the most distressed housing markets with deep discounts such as Arizona, California and Nevada. If the trend continues, nearly half of current homeowners buying new homes will pay in cash by the end of 2012, the survey suggests.

MORE: Buffett on housing: Was “dead wrong,” but still believes

This might sound encouraging. After all, it seems any pick-up in sales is welcome after years of gravely weak sales following the housing market crash of 2007. Regular buyers had been frustrated by losing to investors with ample cash for discounted properties. And at a time when debt has become a dirty word across the U.S. and Europe, it might come off as good news that households aren’t buying more than they can afford.

But while all-cash sales might reduce the glut of empty homes on the market, the unintended consequence is that the trend does little to support home prices. Because many sellers prefer all-cash transactions in hopes for a faster closing, buyers often enjoy a discount – approximately 10% on average.

Beginning in February 2009, all-cash transactions rose rapidly – making up about 30% of all existing home sales, according to the National Association of Realtors. Since then, such sales have stayed elevated – roughly double where they were in October 2008, amid the height of the housing market crash.

The upswing in cash sales by regular homebuyers doesn’t necessarily signal renewed demand for homes. Tom Popik, research director at Campbell Surveys, points out that it may have more to do with buyers anticipating that the Federal Reserve would keep interest rates ultra low for several more years. In September, Fed Chairman Ben Bernanke approved what’s called “operation twist,” a policy intended to drive long-term interest rates lower. And in January, the Fed explicitly said that it would keep short-term rates at nearly zero percent until at least the end of 2014.

MORE: Get ready for ho-hum stock returns for years

While the Fed hopes its policies will eventually help boost the economy by encouraging everyone from homebuyers to business owners to borrow more, it ends up leaving those who’d rather save their cash at a loss. Which probably doesn’t bode well for many, given that the U.S. savings rate has nearly doubled from 2.4% in 2007 to 4.4% in 2011, according to the U.S. Commerce Department. This comes at a time when it may not make sense for some to hold their cash in a certificate of deposit, where yields on such an investment for one year is currently at 1% or lower.

“I think a lot of affluent homebuyers just threw in the towel and decided to use all cash,” Popik says.

Besides, it’s not easy even for the most stellar borrowers to get a mortgage approved. There’s the possibility that appraisal of the property might come in less than the asking price, which during a down housing market could ultimately kill a deal since many sellers are pricing at close to what they owe on the property. Also, if you’re a self-employed business owner, producing financials to qualify for a mortgage might be too much of a hassle.

To be fair, however, it’s hard to cast all the blame on the Fed’s low interest rate policy. After all, there are those who would argue that hiking up rates could prove even more disastrous.

The housing market’s troubles are complex. And throwing cash at it — no pun intended —  will do little to fix it.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Nin-Hai Tseng
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

em
Commentary250 Years of Innovation
America’s 250th birthday has Elon Musk and a record IPO. Its 15th had Alexander Hamilton — and a stock market bubble
By Owen LamontJuly 2, 2026
2 hours ago
paramount
CommentaryAntitrust
How Paramount’s theater commitments could boost local economies across the nation
By Ike BrannonJuly 2, 2026
2 hours ago
Top CD rates today, July 2, 2026: Lock in up to up to 4.40%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, July 2, 2026: Lock in up to up to 4.40%
By Glen Luke FlanaganJuly 2, 2026
2 hours ago
Today’s top high-yield savings rates: Up to 5.00% on July 2, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
2 hours ago
Sam Altman seeks new world order for AI as OpenAI slowly loses ground to Google and Anthropic 
AIMarkets
Sam Altman seeks new world order for AI as OpenAI slowly loses ground to Google and Anthropic 
By Jim EdwardsJuly 2, 2026
3 hours ago
Current refi mortgage rates report for July 2, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for July 2, 2026
By Glen Luke FlanaganJuly 2, 2026
5 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
23 hours ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.