• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

Google: The thrill is back

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
January 25, 2012, 11:29 AM ET

By Kevin Kelleher, contributor



FORTUNE — It may be unfair to grade a work in progress, but in the case of a closely watched company like Google, it’s inevitable. In the nine months that Larry Page has served as Google’s CEO, he’s shown a bold, decisive style that has won the company unexpected success in social, stirred up a number of controversies and earned Page himself a mix of praise and criticism.

And so, tech pundits can’t help but turn their thumbs up or down, based on what’s happened. The deeper truth isn’t so binary. Page has embarked on a course of management-by-risk familiar to startups but much rarer in companies with 12-digit valuations. The question isn’t what has Page done, it’s where he’s pushing Google (GOOG).

In April 2011, Page took the reins from Eric Schmidt, who had made strategic decisions as part of a triumvirate including Page and co-founder Sergey Brin. By some important measures, Page has already proven himself a strong leader, winning a 97% approval rating from Glassdoor.com (Facebook’s Mark Zuckerberg saw his rating fall to 89% from last year’s 96%). And for an unprecedented third year, Google was named the best company to work for.

Yet Page may need some more time to win over investors. Last week, after the company delivered an earnings report that fell significantly short of the Street’s expectations, the stock dropped as much as 10%. The disappointing quarter followed two previous quarters where earnings were much stronger than expected.

Page, who’s famously declared that Google’s mission is to organize all the world’s information, takes a long-term view of the company’s success. But he also understand that getting there means wasting no time in taking dramatic steps to prepare for it. So he launched a swift reorganization of the company to sharpen its focus, made an unorthodox purchase of a mobile-device manufacturer and reorganized many of Google’s sprawling sites and features around a brand new product, Google+.

It will take a while to judge clearly whether these moves were smart or rash. But hasn’t slowed the dishing out of praise and criticism. Some declared Page CEO of the Year after less than nine months on the job; others scoffed at that premature laurel. Some saw Google+ as proof that Google can compete in social media, others as a bane for investors. And nobody — maybe not even Page himself–– knew what to make of the $12.5 billion purchase of Motorola Mobility.

Overall, a look at the headlines that Google made during Page’s first months show a mix of good news and bad. Among the bad: In June, the company said the Federal Trade Commission was investigating its dominance in the search market. Two months later, it paid $500 million to settle a separate investigation into online-pharmacies buying AdWords. The company fended off a hacking attack directed by China and lost out on the bidding for Nortel’s patent portfolio. And relations with movie and music studios grew tense as Google emerged as a vocal opponent of the SOPA bill.

Many of these events are the result of actions that predate Page’s reappointment as CEO. Other, more positive developments bear the marks of his leadership: The four-month reorganization aimed at enhancing engineering productivity, the relatively smooth launch of Google+ (which now has 90 million members), the streamlined look of its home page and products like Gmail, the spread of Android — now running on 250 million devices — and Chrome with a browser market share, at 26%, that eclipses Firefox.

Given that mix of positives and negatives, it’s too early to declare whether Google is better off or worse off under Page. Using the stock as a proxy isn’t reliable: It’s wavered between $470 and $670 a share, but overall is little changed from Page’s first day.

What’s clear, however, is Google is different under Page. It’s more focused in its overarching strategy, in its slimmed-down offerings and in its managerial voice. It’s is more willing to embrace risk, evident in the Motorola deal and the aggressive bets on Google+. Google has always been willing to take some strong stands but these are, on the one hand, increasingly balanced with practical approaches — like the back-and-forth negotiations with content giants and the quiet push to return to China. Yet on the other hand, its more prone to controversy – like the nym wars surrounding Google+, or the recent introduction of Google+ into search results — which now looks like a brewing controversy.

The big bets Page is placing may pay off, or they may set Google back. But Google is at least acting as if it understands all too well that it must either take bold chances now or face a slow, endless Yahoo-like (YHOO) death. In the tech world, giants get sidelined by not taking chances. Tech giants that answer to shareholders like to pretend otherwise, but — just like any startup — they live or die by risking failure.

In a way, over the past year, Google has started acting more like a startup than it has in years and more like a startup than most companies its size. In that way, Google under Page isn’t unlike like Apple (AAPL) under Steve Jobs and Amazon (AMZN) under Jeff Bezos — two companies that also took big risks when they fit into the strong vision of a smart, intuitive leader.

Will Page’s intelligence and intuition keep Google at the vanguard of innovation? Or will his his risk be remembered as bold but unsuccessful bets on where the internet is heading? One thing about the internet, it’s always moved in unpredictable ways. No one can say for sure where Google is heading. But under Larry Page, it’s going to be an interesting ride.

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

US President Donald Trump speaks before signing an executive order in the Oval Office at the White House in Washington, DC, as Commerce Secretary Howard Lutnick looks on.
NewslettersCFO Daily
Trump’s new corporate playbook: Why the administration is taking equity stakes in companies like Intel
By Sheryl EstradaMay 18, 2026
3 minutes ago
A panel on Gen Z workers sit alongside Fortune's Kristin Stoller at the Fortune Workplace Innovation Summit.
NewslettersFortune Workplace Innovation
AI in the workplace is stumbling. Fortune’s Workplace Innovation Summit will dive in to why
By Kristin StollerMay 18, 2026
7 minutes ago
charlie
CommentarySoftware
Anaplan CEO: AI isn’t eating software. It’s sorting it
By Charlie GottdienerMay 18, 2026
52 minutes ago
Wallet makers are the quiet backbone of the crypto industry. Now they want to be banks
NewslettersFortune Crypto
Wallet makers are the quiet backbone of the crypto industry. Now they want to be banks
By Jeff John RobertsMay 18, 2026
1 hour ago
President Donald Trump speaks in front of the American flag to the press as he departs the White House on May 12, 2026 in Washington, DC.
EconomyPolitics
President Trump says the White House’s dealmaking era ends with him: ‘It’s not going to happen again’
By Eleanor PringleMay 18, 2026
2 hours ago
Carl Fritjofsson smiles in a blue t-shirt
Startups & VentureTerm Sheet
The AI boom is pulling Europe’s hottest startups to the U.S.—whether they planned to move or not
By Lily Mae LazarusMay 18, 2026
2 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
19 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
6 days ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.