As a companion piece to the comScore report Monday that Americans have spent a record $18.7 billion online so far this holiday season — up 15% from last year — consider this chart from Compuware APM showing the relative contributions of the two leading platforms for what it calls “couch commerce”: Apple’s (AAPL) iPad and iPhone.
Together, according to an earlier IBM study, the two devices accounted for 10.2% of Black Friday’s online retail traffic.
© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
