• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

IBM’s new chief: “Don’t accept inevitable”

By
Jessi Hempel
Down Arrow Button Icon
By
Jessi Hempel
Down Arrow Button Icon
October 25, 2011, 6:07 PM ET

FORTUNE — IBM has a new chief. Longtime executive Ginni Rometty will replace Sam Palmisanoas president and CEO starting January 1. Having put in 30 years at the company and survived IBM’s (IBM) near death experience in the early 1990s, Rometty literally bleeds blue. She has worked closely with Palmisano during his successful nine-year tenure, and she gets credit for heading up the company’s growth strategy by getting IBM into cloud computing and the analytics business. Earlier this evening, Rometty spoke with Fortune senior writer Jessi Hempel:

FORTUNE: What are your priorities going to be?
Rometty: You’re not going to be surprised given that part of my role is strategy and together with my colleagues we built the current strategy. My priorities are going to be to continue to execute the strategy we built and the 2015 roadmap. I was an integral part of building it.

FORTUNE: Will Sam continue to be involved?
Sam will continue as chairman. He’ll continue to help me with, well, anything I ask him to.

FORTUNE: Could you point to the most important thing you’ve learned from working with Sam?
That’s a good question. I’ve thought a lot about this and the biggest thing I think Sam taught me — but I also think that he taught it to the whole company during this time — can be summed up in a quote: “Don’t accept inevitable.” That means, you’ve got to keep reinventing. That, to me, is the greatest gift he’s given IBM, this ability to continually reinvent itself. We’re in an industry in which you constantly have to make new markets. That’s what we are doing with Smarter Planet, analytics, the cloud. Those are all about making markets.

FORTUNE: As you look forward, in the competitive landscape we’ve seen some big shifts among your competitors in the last year, is there anything that will be particularly important or does this change anything for IBM in the year to come?
No. Our strategy is firm and is very different. We’re enterprise, we’re not consumer. We’re very focused on high value. We’re focused on research and development and innovation. We’ve taken a long view. And maybe above all, we are very focused on value for clients.

FORTUNE: More than any other company in the field, IBM has always emphasized taking a long view. You talk about the 2015 roadmap; are you at work on a roadmap after that?
Not yet. We’re at work on delivering on that one. 2015 is still a long way out for us. There are a lot of things we don’t know yet. We’re hard at work at that. What does have a longer horizon, though, is research and development. We are absolutely working on things that are longer term there, whether that’s big data, analytics, the commercialization of Watson. That to me is a very important differentiator between us and others.

FORTUNE: You’ll continue your same levels of investment in R&D?
Absolutely. We’ve been unwavering on those for a decade. It’s one thing to spend, the second thing is what you spend on. We’re fixated on a business-driven technology agenda.

FORTUNE: What do you mean by that?
It means not just technology for technology’s sake. It means technology that can have an effect on the world. Take, for example, Watson. I believe Watson will reshape healthcare around the world in our lifetime.

FORTUNE: Does “business-driven” mean moving science — more quickly than in decades past — to commercialization?
That is one manifestation. It also means that you’re appealing to decision makers and new buyers who are business oriented. So, a chief marketing officer for example. We’ve just announced — and this is another example of making a market — a new category around smarter commerce, clearly one of the big target audiences is the chief marketing officer, one of the most underserved in the marketplace.

FORTUNE: Thank you so much.
Thanks.

 

About the Author
By Jessi Hempel
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

LawJeffrey Epstein
Epstein files land with a thud as documents are heavily redacted, including contact info for Trump, celebrities, and bankers
By Jason MaDecember 19, 2025
1 hour ago
LawJeffrey Epstein
Epstein files: Trump, Clinton, Summers, Gates not returning any results in search bar
By Jason MaDecember 19, 2025
3 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 19, 2025
7 hours ago
Sam Altman looks down and to the side, frowning.
AIOpenAI
Sam Altman says he’s ‘0%’ excited to be CEO of a public company as OpenAI drops hints about an IPO: ‘In some ways I think it’d be really annoying’
By Sasha RogelbergDecember 19, 2025
7 hours ago
NewslettersMPW Daily
Women exec moves at Unilever, Rothy’s, and more to watch this week
By Emma HinchliffeDecember 19, 2025
7 hours ago
CryptoKlarna
Klarna partners with Coinbase to receive stablecoin funds from institutional investors
By Ben WeissDecember 19, 2025
8 hours ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
14 hours ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
1 day ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
1 day ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
1 day ago
placeholder alt text
Success
Billionaire who sold two companies to Coca-Cola says he tries to persuade people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
10 hours ago