• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Movie cowboy Buck on leadership: Taming managers is like taming horses

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
June 17, 2011, 7:00 PM ET



Credit: Cindy Meehl
I recently met Buck Brannaman, the star of the new documentary Buck, at a screening hosted by Tom and Meredith Brokaw. This laconic cowboy cast a spell on the former NBC anchor and his wife, who have a home in Montana and got to know him up there in horse country. Buck cast a spell on me too. He was the inspiration for the best-selling novel “TheHorse Whisperer” and was Robert Redford’s technical adviser on the 1998 feature film. These days, Buck crisscrosses the U.S. teaching four-day horse-training clinics and leading corporate workshops for clients like Sprint Nextel and Wells Fargo . When Buck told me that taming difficult managers is a lot like taming difficult horses, I asked him if he would write a Guest Post for Postcards. Here’s the horse whisperer’s take on managing people:

Nine months out of the year, I travel from state to state, hosting horse clinics for troubled colts. You might not think the same techniques that I use to work with horses–non-verbal communication and cooperative effort–could be applied to human beings, but you just might be surprised. Whether you’re working with horses or employees, it’s not about trying to intimidate or impose your will. It’s about reaching towards the understanding that if you can work together, you can both be successful. It’s complicated, but here are three steps that I advise:

1. Adapt. When people come to me with horse problems, I find I’m usually helping the horse with people problems. It’s the horse’s owner that typically needs to adapt to shape the horse into a winner. With horses and employees, resist casting them in an unflattering light, as if they’re some stubborn animal in need of breaking. They need assurance and confidence. If you have an idea, let it become their idea.

2. Detach. Some people call this “conflict resolution” because humans are inclined to see conflict when they encounter a strong will. My advice: Don’t take it personally. You might think you’re pretty important, but don’t flatter yourself. You’re not so important to the horse. If the horse was bucking you off, it’s because you put him in a position where he felt a need to defend himself. Remember the old saying, “He who angers me, owns me.”

3. Dance. Think of the horse as your partner. And it’s all one great dance. That’s not to say it’s always going to be easy or you won’t have to work through  issues. But when a horse is troubled or uncomfortable in our world, rather than show contempt for him, you must demonstrate empathy and work to convince him that you mean him no harm. You have some things that you’d like him to do with you–as opposed to for you. And the best way to do that is as partners.

All that said, remember, there’s no formula. No two creatures, be they horse or human, are alike.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in

AIData centers
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
1 hour ago
North AmericaAirline industry
Trump administration waives part of a Biden-era fine against Southwest Airlines for thousands of canceled flights in 2022
By Dee-Ann Durbin and The Associated PressDecember 7, 2025
2 hours ago
PoliticsDonald Trump
Trump slams Democratic congressman as disloyal for not switching parties after pardon and vows ‘no more Mr. Nice guy’ next time
By Bill Barrow and The Associated PressDecember 7, 2025
2 hours ago
EconomyFederal Reserve
Jerome Powell faces a credibility issue as he tries to satisfy hawks and doves on the most divided Fed in recent memory
By Jason MaDecember 7, 2025
3 hours ago
Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
5 hours ago
PoliticsRepublican Party
Republican lawmakers in Indiana face ‘a very dangerous and intimidating process’ as threats pile up while Trump pushes redistricting
By Thomas Beaumont, Isabella Volmert and The Associated PressDecember 7, 2025
6 hours ago

Most Popular

placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
24 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.