Nielsen: 51% of iPad use is in bed or in front of the TV
Also with friends (10%), while waiting (9%), in meetings/class (5%) or in the bathroom (4%)
A report issued Thursday by Nielsen compares usage patterns of nearly 12,000 U.S. owners of tablets, eReaders or smartphones.
The key findings, as Nielson sees it:
- 70% of tablet owners and 68% of smartphone owners said they use their devices while watching television, compared with 35% of eReader owners.
- 61% percent of eReader owners use their device in bed, compared with 57% of tablet owners and 51% of smartphone owners.
Forgive us if we assume most of the tablets are Apple (AAPL) iPads and most of the eReaders Amazon (AMZN) Kindles.
The full report is available here.
Below: The same data sliced another way and presented in bar charts.