• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

What green thinkers think about green

By
Scott Olster
Scott Olster
Down Arrow Button Icon
By
Scott Olster
Scott Olster
Down Arrow Button Icon
April 6, 2011, 3:28 PM ET





Waste Management CEO David Steiner took questions online
  • Bill Weihl, Green Energy Czar, Google (GOOG)

What comments might [you] have about the “Bloom Box” replacing a National Grid?
Weihl: There’s a role for both distributed generation and centralized power plants — I expect we’ll see both — and the Bloom Box will play a part in distributed generation.

Last year Google bought a decommissioned papermill site in Finland and converted it into a datacenter. Has that project delivered on its promise and what prospects are there for similar projects in the U.S. given that over a dozen papermills were shut down in the U.S. last year?
Weihl: Our Finnish site is not yet open, but we fully expect it to deliver on its promise. We’re always looking for new sites, and if there are similar sites in the U.S. we will consider them.

What are some of the best practices that need to be more widely adopted to increase the use of renewables and reduce the energy used by datacenters?

Weihl:
We’ve cut the energy used by our datacenters by 50% — a factor of 2 — through very careful application of well understood best practices.  We’ve documented our own experience on our website and worked within organizations like The Green Grid to help the datacenter industry more broadly adopt similar practices.  We’ve also signed long-term PPAs for green power to supply our facilities — giving us price certainty for the power, and giving the developers of the green power financial certainty that they can use to get low-cost financing — freeing up capital for them to develop more projects.

Would Google (through Google Ventures) consider investing in clean coal technology or does the company see the technology as not viable?
Weihl: I can’t speak specifically for Google Ventures, but generally we invest in a wide range of technologies.  In the energy space, we’ve invested in solar thermal (CSP) companies, advanced wind, and enhanced geothermal.

  • David Steiner, CEO, Waste Management (WM)

Is the production of energy from waste paper and municipal waste an environmentally preferable and economically viable alternative to coal, nuclear from baseload generation?
Steiner: It’s absolutely an economically viable alternative to other forms of energy and it’s creating energy from something we throw out everyday.

What state and regulatory hurdles do you see to expansion of waste-to-energy plants?
Steiner: Generally, we’ve seen waste to energy plants be successful in areas where you have dense populations and not enough land for traditional disposal methods. So, in the Northeast and Southeast, we’ve seen a lot of waste to energy expansion. Today, where we see it most is overseas in Europe and China.

What are the key differences between incinerating waste (a process that consumers are strongly opposed to) and the high efficiency conversion waste to energy and fuel using advanced pyrolysis systems and biorefinery technologies?
Steiner:
The key difference between those methods of creating electricity from waste is the efficiency of the energy production. For example, we can get 60-70% of the energy content by incinerating waste in our waste energy plants. Using newer technologies, we hope to increase that to 80-90%.

What will it take to create markets for consumer waste that would allow consumers to derive income from the waste that they dispose of rather than having to pay for it to be taken away?
Steiner: It will just take time. Waste Management is the only company making investments to make that happen. I truly believe that in the next decade those investments will allow us to extract enough value from waste that we can do it for free or pay our customers.

  • Dorjee Sun, CEO, Carbon Conservation

Bamboo has been overlooked in the current climate change regime. In addition to rapid growth and significant carbon sequestration, bamboo forests also provide a number of additional social, environmental and economic benefits. What is being done to advance the adoption of CDM and other bamboo-based REDD projects?
Sun:
Bamboo is an amazing resource with its uses in such a vast range of industries from furniture and building materials to paper and textiles. There is a big push in China in terms of adoption for carbon methodologies which would put a carbon value on Bamboo. However, to my knowledge nothing has been formally adopted by the UN just yet. Watch this space, bamboo is definitely a product of the future!

Asia Pulp and Paper has been accused of illegal logging in various countries and environmentalists have been critical of its practices. Do you believe the company is sincere in reforming its logging practices or do you have any concerns this program is window dressing?

Sun:
The reason why we have partnered with Asia Pulp and Paper is because we at Carbon Conservation believe that a 10 year engagement is a realistic time frame required to realize profound change.  Change in large organizations always takes time, so our goal by 2020 is to build sustainability practices, targets and a roadmap with accountable milestones which will result in true sustanlbility throughout the entire corporation. Our goal actually is to make APP a sustainability leader in the pulp and paper industry, so I believe the company  is sincere in reforming it’s logging practices.

About the Author
By Scott Olster
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechApple
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
5 hours ago
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
7 hours ago
Moreno gestures with his hand
PoliticsU.S. Senate
A ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
8 hours ago
Kevin Warsh, nominee for chairman of the Federal Reserve.
BankingFederal Reserve
Former Fed economist raises alarm on Warsh after historically partisan vote: ‘this is not normal is going to be a theme’
By Eva RoytburgApril 30, 2026
9 hours ago
Landry speaks a podium wearing a white cowboy hat.
PoliticsSupreme Court
Two days before early voting starts, Louisiana suspends its congressional primaries after SCOTUS knocks majority-minority districts
By Sara Cline, Jack Brook, David A. Lieb and The Associated PressApril 30, 2026
9 hours ago
A banner depicting portraits of Iran's late Supreme Leader Ayatollah Ali Khamenei and Ayatollah Mojtaba Khamenei
PoliticsIran
Iranian supreme leader says the only place Americans belong in the Gulf is ‘at the bottom of its waters’
By Jon Gambrell, Aamer Madhani and The Associated PressApril 30, 2026
9 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
11 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
19 hours ago
No, tariffs are not strengthening the economy
Commentary
No, tariffs are not strengthening the economy
By Alex DuranteApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.