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Sony gets Android ready to play next week

By
Seth Weintraub
Seth Weintraub
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By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
February 6, 2011, 6:33 PM ET

Sony’s Facebook page makes it official: the Experia Play gets announced on a week at Mobile World Congress in Barcelona.

Sony (SNE) Ericsson today announced on their Facebook page the release of the Play, a Google (GOOG) Android phone with a PlayStation controller that flips out.  The SE Play will run Android 2.3 Gingerbread  and take advantage of the new platform’s high performance graphics engine. It will be extremely interesting to see if Sony avails their gaming platform, which seems to run in a virtual machine within Android, to run on other Gingerbread phones like Samsung’s Nexus S.



SE has even updated their mildly gruesome (though I’m getting used to it) commercial with a thumbed green Android roaming the streets (embedded below). Will opposable thumbs (and the ability to turn Android into a hard core portable gaming machine) give Sony a fighting chance against the iPhone/iPod juggernaut?  We’ll know more next week.

See Sony Ericsson change the game. Tune in on Sunday and witness a new era in the world of smartphones, right here on Facebook:USA: Sunday 13th February 10:00PST, 13:00EST
UK: Sunday 13th February 18:00GMT
Europe: Sunday 13th February 19:00CET
India: Sunday 13th February 23:30IST
Japan: Monday 14th February 03:00JST
Sydney: Monday 14th February 05:00EDT 

Are you ready to PLAY?

Next Level tab: http://on.fb.me/senextlevel
Watch the advert on YouTube: http://bit.ly/gh8VBB

[youtube=http://www.youtube.com/watch?v=M4lxuoGgbxs&w=600$h=375]

More on Fortune.com:

  • Sony Ericsson’s almost NSFW Playstation Phone commercial
  • Sony’s Playstation phone to be called the ‘Xperia Play’
    Sony announces Playstation app for Android and iOS
    Here’s the Sony Playstation Android Phone

About the Author
By Seth Weintraub
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