• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple analysts do their mea culpas

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 19, 2011, 11:51 AM ET

Just kidding. We didn’t hear anyone say they were sorry for blowing this quarter’s estimates

This is bizarre.  Having once again failed to anticipate Apple’s (AAPL) quarterly revenue results — missing the boat, in many cases, by billions of dollars — Wall Street’s analyst raced to issue their morning-after reports.

Some were shocked, shocked by the company’s spectacular performance. Some of the worst prognosticators actually patted themselves on the back for the bits they got right.

We found 39 analysts’ notes in our inbox Wednesday morning. A sampling, starting from the bottom:

  • Needham’s Charlie Wolf (dead last in today’s ranking of the best and worst Apple analysts): “Where do we begin? Apple set records in all product categories.”
  • Sterne Agee’s Vijay Rakesh (second worst): “As expected, robust iPad and iPhone demand drove Q/Q growth at AAPL.”
  • Think Equity’s Rajesh Ghai (third worst): “As consistent with our checks, demand in Asia Pacific and Japan helped drive broad based demand, and favorable commodity prices helped drive sequential gross margin gains.”
  • Ticonderoga’s Brian White (fourth worst): “During our trips to China in October and December, we highlighted the momentum Apple’s products were gaining with Chinese consumers. Our observations were supported by Apple’s commentary last night.”
  • UBS’s Maynard Um (fifth worst, having underestimated CPU sales by 530,000 Macs): “We think AAPL shares offer compelling value with strong 2011 ahead We raise our tgt to $465 & reiterate Buy rating.”
  • Morgan Stanley’s Katy Huberty (sixth worst): “This is the third quarter in a row that Apple’s revenue forecast, and the first quarter in several years that Apple’s EPS guidance, is above consensus.”
  • Morgan Keegan’s Travis McCourt (seventh worst, having underestimated iPhone sales by 2.24 million units): “Apple’s revenues outperformed our expectations in every product category, but iPhone and iPod were the most surprising.”

We could go on and on.

What none of these men and women have ever acknowledged is that the bloggers and amateur analysts who follow Apple manage to predict the company’s performance with considerably more accuracy, quarter after quarter.

See also:

  • Apple’s blow-out quarter: The bloggers called it, the Street blew it

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Members of the public pose for photographs beside the Charging Bull, sometimes referred to as the Bull of Wall Street or the Bowling Green Bull on Broadway on April 14, 2025 in New York City.
EconomyWall Street
Markets haven’t rallied this fast since COVID—Iran volatility is just another ‘notch on the belt’ of investors, says J.P. Morgan strategist
By Eleanor PringleApril 15, 2026
28 minutes ago
Gavin Newsom stands behind a podium with a piece of paper in his hands as people celebrate around him.
Economycompensation
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
By Sasha RogelbergApril 15, 2026
42 minutes ago
fudd
CommentarySports
Azzi Fudd: how I learned to use NIL for transformation, not just transactions
By Azzi FuddApril 15, 2026
47 minutes ago
With global oil supplies weeks away from systemic shortages, Trump teases an end to the war
EnergyMarkets
With global oil supplies weeks away from systemic shortages, Trump teases an end to the war
By Jim EdwardsApril 15, 2026
48 minutes ago
Dow’s next chapter depends on whether new CEO Karen Carter gets room to lead—and how fast Jim Fitterling steps back
NewslettersCEO Daily
Dow’s next chapter depends on whether new CEO Karen Carter gets room to lead—and how fast Jim Fitterling steps back
By Diane BradyApril 15, 2026
1 hour ago
Mike Horton poses with his arms crossed.
NewslettersTerm Sheet
Exclusive: Hyfix raises $15 million to build a U.S. alternative to DJI’s drone dominance
By Lily Mae LazarusApril 15, 2026
1 hour ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
1 day ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
1 day ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
1 day ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
23 hours ago
Current price of oil as of April 14, 2026
Personal Finance
Current price of oil as of April 14, 2026
By Fortune EditorsApril 14, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.