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Apple tops Amazon’s ‘most-gifted’ lists

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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December 25, 2010, 7:13 AM ET

Cupertino scores a clean sweep in tablets, laptops, desktops and portable music players



Source: Amazon.com

It looks like another Apple (AAPL) Christmas on Amazon.com.

As of Dec. 25, its products topped the most-gifted items in all the categories in which it competed except television and video products (where Roku reigned supreme).

There were some discrepancies, however, between what people wished for and what was purchased for them.

Apple TV, for example, was the No. 1 “Most Wished For” product in TV and video and Roku No. 2.

And although Macs were the top four most-wished for desktop computers, they took only the top two spots in the Most Gifted and Bestseller lists.

The Kindle e-reader still tops Amazon’s (AAPL) Bestseller in Electronics (all categories) list, as it has all holiday season.

See also:

  • Free shipping and Apple’s iPad help spark record online holiday sales

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
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