• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The man who became Fortune’s Businessperson of the Year

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
November 19, 2010, 5:37 PM ET

by Patricia Sellers

I have to admit that even among Fortune staffers, most of us predicted that Apple CEO Steve Jobs or Ford’s turnaround chief, Alan Mulally, would be selected as the magazine’s Businessperson of the Year.

What a surprise that No. 1 on the list is Reed Hastings, the founder, chairman and CEO of Netflix.

Hastings is a great choice, actually. The 50-person ranking is about 2010’s top movers and shakers. No question, Hastings and the company he started in 1997 have moved. Netflix shares are up more than 200% since January, vs. the S&P 500’s 7% gain. And as the just-released Fortunecover story on Hastings says, Netflix stock has run laps around Apple’s.

No question too, Hastings is shaking things up. Netflix has upended the movie distribution business. It threatens the cable giants. And Hastings has had the guts to compete against himself–to cannibalize his own business and reinvent Netflix.

Over the years, I’ve come to know Hastings a bit. Trust me, he’s also a really good guy. Way back when, before he got interested in business, he served in the Peace Corps, teaching math in Swaziland. When he came back to the U.S., he earned his master’s degree in computer science at Stanford. Then he decided to become an entrepreneur–starting a software company that made him a bundle of money but was, in his view, culturally dysfunctional. That experience gave Hastings the  lessons in leadership plus the kind of humility you need to be great CEO today.

A year ago, Hastings wrote a Guest Post for Postcards about one of his early lessons in leadership lesson at another messed-up startup. You can click here to pick up a few pointers and to get a sense of the man who is now Fortune‘s 2010 Businessperson of the Year.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon
0

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
20 hours ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: 'I can count the number of Canadian visitors on one hand'
By Dave SmithDecember 10, 2025
5 hours ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
22 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.