• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Google Wave creator defects to Facebook

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
November 1, 2010, 5:56 AM ET

Just two months after Google’s cancellation of his Wave product, Lars Rasmussen is bolting to Facebook.

 



Rasmussen at Google I/O via CNET

 

In an interview given to the Sydney Morning Herald, Lars Rasmussen acknowledged previous rumors that he’d quit Google (GOOG), and, after a compelling personal pitch from CEO Mark Zuckerberg, would be joining Facebook (after the requisite month on the beach).

Rasmussen joined Google in 2004 after the company he founded with his brother, Where 2 Technologies, was picked up by Google to become Google Maps.

He then worked on what would become Google Wave. Wave was a new take on messaging and collaboration that was introduced to initial acclaim at Google I/O in 2009…

[youtube=http://www.youtube.com/watch?v=rDu2A3WzQpo&w=600&h=375]

Although it was hard to explain to the layperson what it did or where it would fit in, Wave  did gather a small following.  Rasmussen was on hand a year later at Google I/O 2010 to try to attract interest in the project. His efforts didn’t work. Wave was formally shuttered shortly afterward.

If it wasn’t already obvious, Google’s cancellation of Wave was the motivation for Rasmussen’s departure. He told the Herald, “We were not quite the success that Google was hoping for, and trying to persuade them not to pull the plug and ultimately failing was obviously a little stressful.”

What should be more worrisome for Google is that the company is seen as growing too big to be efficient , as Om Malik points out, to get things done (GTD):

Rasmussen said another reason for leaving was that Google was becoming too unwieldy. He made several comments about Facebook’s smaller size and how this made it easier to make an impact and get things done.  While Google employs 25,000 staff members, Facebook has about 2000. “The energy there is just amazing, whereas it can be very challenging to be working in a company the size of Google,” Rasmussen said.

Rasmussen’s departure is one of a long string of high profile departures for the company, with many heading to Facebook.  In this case, CEO Mark Zuckerberg made a “compelling personal pitch” to join the company with the only job description described as ‘come hang out with us for a while and we’ll see what happens.'”

He’s also joining some other former Googlers, or Xooglers as the growing faction is now called, at Facebook (some estimate that 1 in 5 Facebook employees is a Xoogler). In fact, familiarity and experience with his former Google colleagues may likely have been a motivating factor for Rasmussen to join Facebook:

On the plus side, Rasmussen said he would be working once again with two former Google colleagues: Facebook chief technology officer Bret Taylor and platform manager Carl Sjogreen. Taylor worked with Rasmussen on Google Maps in the early days and Sjogreen, who was based in Sydney for a while, worked on both Google Maps and Wave. Sjogreen joined Facebook last month after Facebook bought his social networking travel site, Nextstop.com. “A good part of the reason I’m going there is that there are particular folks who worked at Google before who I loved working with and who are there now and that’s very attractive,” Rasmussen said.

Facebook defections shouldn’t be surprising for Google.

SearchEngineLand sums up this natural phenomenon well.

Rasmussen, who recently had his project canceled, was naturally off to do something else.  However, if the tide of dissent among talented and entrepreneurial engineers continues, Google may have a significant problem on its hands, especially if they continue to show up at Facebook’s front door meeting up with their old counterparts.

More than anything, getting things done, or greasing the wheels of internal entrepreneurial spirit, should be a high priority for the leadership at Google.

Rasmussen’s brother and Where 2 co-founder Jens is still officially at Google’s Sydney office, though I wouldn’t expect that to last too long.

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Stock futures sink while oil spikes as the U.S. Navy looks to squeeze Iran’s economy and break its grip on the Strait of Hormuz
PoliticsOil
Stock futures sink while oil spikes as the U.S. Navy looks to squeeze Iran’s economy and break its grip on the Strait of Hormuz
By Jason MaApril 12, 2026
3 hours ago
A major U.S. gasoline production hub is in such a severe drought that its refineries may be hobbled. ‘We are actively praying for a hurricane’
Energyfossil fuels
A major U.S. gasoline production hub is in such a severe drought that its refineries may be hobbled. ‘We are actively praying for a hurricane’
By Michael Phillis and The Associated PressApril 12, 2026
5 hours ago
U.K. won’t take part in Trump’s planned blockade of Hormuz strait
PoliticsIran
U.K. won’t take part in Trump’s planned blockade of Hormuz strait
By Alex Wickham and BloombergApril 12, 2026
5 hours ago
Hungarian voters oust Viktor Orbán, a close ally of Trump and Putin, despite late campaign push from JD Vance
EuropeElections
Hungarian voters oust Viktor Orbán, a close ally of Trump and Putin, despite late campaign push from JD Vance
By Justin Spike, Sam McNeil and The Associated PressApril 12, 2026
5 hours ago
Blazing hot IPOs, an AI agent craze, and a new word for ‘token’: Here’s what’s happening in the world of Chinese AI
AsiaChina
Blazing hot IPOs, an AI agent craze, and a new word for ‘token’: Here’s what’s happening in the world of Chinese AI
By Nicholas GordonApril 12, 2026
5 hours ago
Iran’s crumbling economy is the regime’s greatest weakness with prices up 40% since the war began while authorities worry about making payroll
EconomyIran
Iran’s crumbling economy is the regime’s greatest weakness with prices up 40% since the war began while authorities worry about making payroll
By Jason MaApril 12, 2026
7 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
1 day ago
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
Real Estate
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Fortune EditorsApril 12, 2026
14 hours ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
18 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
2 days ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
2 days ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.