• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

2

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

1

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

2

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

Why Apple won’t buy Facebook – or Sony

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 26, 2010, 9:35 AM ET
Add Fortune on Google for similar content.

Or Disney, Yahoo, Adobe, Tivo, Netflix, EA or any of the big names tossed out last week



Source: Asymco

The $51 billion in cash and marketable securities that Apple (AAPL) reported last Monday — double its holdings two years ago (see chart)  — has been burning a hole ever since in everybody’s pocket but Steve Jobs’.

The next day, the business press was full of stories quoting Jobs’ answer about why Apple doesn’t pay dividends — “we like to keep our powder dry” for those “one or more very strategic opportunities [that] may come along” — and suggesting what headline-grabbing purchases he might make with all that money.

The
New York Times
had a list that included Netflix (NFLX), Electronic Arts (ERTS) and Facebook (privately held). Readers of Barrons’ Tech Trader Daily weighed in with Adobe (ADBE), Yahoo (YHOO), Sirius XM (SIRI), TiVo (TIVO), SanDisk (SNDK) and Disney (DIS).

[The latest rumor, which drove shares of Sony (SNE) up nearly 3% in Asian markets Tuesday, is that Apple is thinking about buying the company that invented the Walkman. Jobs may have once admired Sony but, as Asymco‘s Horace Dediu points out, “the company today contains nothing of value to Apple.”]

This is all nonsense.

First, by “strategic opportunities,” Jobs does not necessarily mean mergers and acquisitions. He might be talking about building something, say another giant server farm like the one set to open in North Carolina.

Second, if he were to buy a company, it would not be Facebook — a name that came up again over the weekend before Facebook PR felt obliged to shoot down rumors that it was about receive a giant infusion of cash from Apple.

Social network companies that know nothing about building products and have not yet figured out how to monetize what they do have are not the kind of enterprise that Apple buys.

What kind of enterprise does Apple buy? The list below, taken from Wikipedia, is instructive. As the entry succinctly puts it, paraphrasing BusinessWeek‘s Arik Hesseldahl: “Apple’s business philosophy is to acquire small companies that can be easily integrated into existing company projects.”

For example:

  • 1997 Next (programming services). Value: $404 million
  • 1997 Power Computing (cloned computers). $100 million
  • 1999 Xemplar Education (software). $5 million
  • 1999 Raycer Graphics (graphic chips). $15 million
  • 2000 NetSelector (Internet software). Value: NA
  • 2001 Astarte (DVD authoring software). Value: NA
  • 2001 bluebuzz (Internet service provider). Value: NA
  • 2001 Source Technologies (graphics software). Value: NA
  • 2001 PowerSchool (online info systems services). $62 million
  • 2002 Nothing Real (special effects software). $15 million
  • 2002 Zayante (software). $13 million
  • 2002 Silicon Grail Corp-Chalice (digital effects software). Value: NA
  • 2002 Emagic (music production software). $30 million
  • 2002 Propel Software (software). Value: NA
  • 2005 Fingerworks (gesture recognition). Value: NA
  • 2006 Silicon Color (software). Value: NA
  • 2006 Proximity (software). Value: NA
  • 2008 P.A. Semi (semiconductors). $268 million
  • 2009 Placebase (maps). Value: NA
  • 2009 Lala (music streaming). $17 million
  • 2010 Quattro (mobile advertising). $275 million
  • 2010 Intrinsity (semiconductors). $121 million
  • 2010 Siri (software). Value: NA
  • 2010 Poly9 (Web-based mapping). Value: NA

See? Not a Facebook, Disney or Sony among them. And the largest acquisition — by far — was the 1997 purchase of NeXT that brought Steve Jobs back to Apple.

See also:

  • What Apple has bought, and what it hasn’t
  • Steve Jobs as Scarlett O’Hara

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Elon Musk’s fortune slumps to pre-SpaceX IPO levels after rout
Big TechWealth
Elon Musk’s fortune slumps to pre-SpaceX IPO levels after rout
By Tom Maloney and BloombergAugust 1, 2026
3 hours ago
Exxon, Chevron warn fuel prices to endure as war knocks refining
Energyfuel
Exxon, Chevron warn fuel prices to endure as war knocks refining
By Kevin Crowley and BloombergAugust 1, 2026
3 hours ago
Bessent joins Japan to help reverse months of yen losses
EconomyCurrency
Bessent joins Japan to help reverse months of yen losses
By Shintaro Inkyo, Masahiro Hidaka and BloombergAugust 1, 2026
3 hours ago
A dead SpaceX rocket that’s been adrift for over a year is about to slam into the moon, carving out a new crater with the equivalent of 3 tons of TNT
Innovationspace
A dead SpaceX rocket that’s been adrift for over a year is about to slam into the moon, carving out a new crater with the equivalent of 3 tons of TNT
By Marcia Dunn and The Associated PressAugust 1, 2026
4 hours ago
After Trump threatens more strikes on Iran, Kuwait and Hormuz shipping face new attacks, while Israel hits Gaza despite Hamas pledge to disarm
PoliticsIran
After Trump threatens more strikes on Iran, Kuwait and Hormuz shipping face new attacks, while Israel hits Gaza despite Hamas pledge to disarm
By Samy Magdy, Aamer Madhani and The Associated PressAugust 1, 2026
4 hours ago
A loneliness epidemic is creating a new type of third space: the one built around curiosity
SuccessSocial Media
A loneliness epidemic is creating a new type of third space: the one built around curiosity
By Tatiana SatauaAugust 1, 2026
5 hours ago

Most Popular

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
5 hours ago
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
Success
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
By Nick LichtenbergJuly 31, 2026
1 day ago
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
Success
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
By Preston ForeJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.