• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

Piper Jaffray raises Apple target to $390

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 23, 2010, 7:59 AM ET
Google source logo
Add Fortune on Google for similar content.

Cites the growing popularity of the iPad, calling it the “iMac for the masses”



Click to enlarge.

In a note to clients issued Thursday, Piper Jaffray’s Gene Munster raised both his Apple (AAPL) price target (to $390 from $371) and his estimate for 2011 iPad sales (to 21 million from 14.5 million). His key points:

  • Increased Supply and Expanded Distribution Channels. After five months in which demand outstripped supply, Apple is now shipping iPads within 24 hours and rapidly adding distributors. By the end of September they will be for sale at all 1,000+ BestBuy (BBY) stores in the U.S. and according to Munster they are coming soon to Target (TGT).
  • International Rollout and Adoption in Price Sensitive Markets. After launching the iPad in developed markets like Europe and the U.S., Apple is now moving into more price-sensitive countries where, as Munster puts it, “it is more likely that the iPad is used as a primary computing device for those who could not previously afford a Mac.”
  • Uptake in Enterprise Sector. “Of any product Apple sells,” Munster writes, “we believe the iPad has the potential to garner the largest percentage of its sales from enterprise customers.”

By 2012, Munster estimates, tablets will have captured 17% of the PC/Netbook market. Apple essentially controls 100% of the tablet market today, but Munster expects at least 10 new tablets to hit the market before the end of the year, with devices running Google’s (GOOG) Android or Android 3.0 (codenamed Gingerbread) leading the pack. By the end of 2011, he expects Android devices to make up 26% of the  market compared with the iPad at 57% (see chart).

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.