* Ben Adler: Don’t worry rich folk, Obama’s got tax breaks for you too

* Ex-Carlyle pro Bob Grady is set to take over the New Jersey Investment Council

* Morning Call: U.S. futures fall ahead of initial jobless claims report, London opens flat and European shares slide on retail data.

* Meet the Ron Conway of the Middle East

* The mystery private equity bidder for Novell is… Thoma Bravo.

* When hiring, companies use “tests” to separate studs from duds

* Michael Corkery: What does the tea party mean for Wall Street?

* Justin Timberlake’s turn as Sean Parker in The Social Network is turning him into a nerd god.

* John Carney’s got a new blog site over at CNBC.com. Looks great, except for the URL.

* In semi-related news, the blogosphere can move markets

* This is the first review I’ve seen of Charlie Gasparino’s new book, which chronicles Wall Street’s love-then-hate relationship with Obama (love first, hate later). It identified “Blackstone partner” Mark Gallogly as a major player (“the man largely responsible for convincing the bankers to meet with Obama”). But Gallogly hasn’t been at Blackstone since 2006. Not sure if it’s an error in the book, or in the review.