• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

Microsoft: Who will bury whom?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 13, 2010, 7:14 AM ET
Google source logo
Add Fortune on Google for similar content.

Why is it staging mock funerals for the BlackBerry and iPhone and not for Android?



Video still: bwmartens via YouTube

The most bizarre aspect of the parade of costumed Microsoft (MSFT) employees that marched through the company’s Redmond, Wash., campus Friday — besides their lovingly choreographed rendition of Michael Jackson’s Thriller (see below) — is the coffin that wasn’t there.

The “Buries the Competition” mock funeral was intended to celebrate the completion of Windows Phone 7, which went to manufacturing last week and is scheduled to be released in Europe next month and in the U.S. in November.

There were hearses and giant coffins representing Apple’s (AAPL) iPhone and Research in Motion’s (RIMM) BlackBerry, but there wasn’t one for Google’s (GOOG) Android platform.

Which, as several commentators pointed out over the weekend, is very odd.

“Android is the mobile platform that is eating Windows Mobile’s lunch — a licensed platform for [Original Equipment Manufacturers] like HTC, Samsung, LG, Motorola, etc.,” wrote Daring Fireball‘s John Gruber. “If Windows Phone 7 doesn’t take market share away from Android, who’s going to make Windows Phone 7 devices?”

It’s a fair question. The answer, we suspect, will come on Oct. 11, when Microsoft is scheduled to host a Windows Phone 7 open house in New York City.

Below, for those who haven’t seen it yet, is Friday’s performance of Thriller. Is that CEO Steve Ballmer we hear shouting “Unbelievable!” in the background? Sure sounds like him.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.