• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

PC pain is Apple’s gain

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 8, 2010, 12:21 PM ET
Google source logo
Add Fortune on Google for similar content.

The iPad is still picking up steam, says an analyst, cutting into sales of every PC but the Mac



Photo: Apple Inc.

Following up on a report issued Tuesday in which he cut his personal computer sales forecast for the second time in two months, Barclays Ben Reitzes took a closer look Wednesday at what it means for Apple (AAPL). In a note to clients, he writes:

“Given the BYOPC (buy your own) trend, international store growth and a halo effect from iPhone expansion, we continue to believe Apple can outgrow the PC market over the long-term even at premium prices. Note that Macs still only hold about 4% worldwide unit share. We remain confident in our [calendar Q3] Mac unit growth forecast of 23% y/y (+25% y/y for CY10) and we believe even these estimates could turn out to be conservative. Our checks indicate that Mac sales remain solid despite some slowdown in consumer markets with some support from new Mac products and continued international retail store rollouts. In addition, the iPad, which is not included in our PC unit model, has been very successful with 3.3 million units sold in C2Q despite limited availability. Our iPad unit estimate for C3Q is 4.3 million, which is likely very conservative given production yields have put supply/demand more in balance in September (after months of shortages) and international rollouts continue. We will continue to watch trends for the iPad closely, but to date we have not seen any indications of material cannibalization on Macs… We believe the PC players pain is Apple’s gain.”

In Tuesday’s note, Reitzes cut his 2010 PC unit growth forecast to 16% from 19% and upped his 2010 tablet unit sales estimate to 15.85 million from 15.2 million. See here.

“Our contacts in Asia,” he wrote, “seem to regularly blame the iPad for a large portion of the [PC] market woes.”

UBS’s Maynard Um has slightly different take, according to AppleInsider. “We are not sold that the iPad is purely cannibalizing PC sales, as the functionality of the iPad cannot yet deliver the functionality of notebook PCs,” Um told clients Wednesday. “However, consumers who purchase iPads may be more willing to delay purchases and upgrades of existing PCs.”

See also:

  • Is the iPad driving down chip prices?

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.