• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How Intel plans to thrive in a post-PC world

By
Michael V. Copeland
Down Arrow Button Icon
By
Michael V. Copeland
Down Arrow Button Icon
May 11, 2010, 2:17 PM ET

Paul Otellini, Intel’s CEO, says revenue and earnings growth are poised to double. How? By going after every gadget on earth.

Intel's Atom chip is driving growth

Facing a burgeoning market for all manner of computing, from notebooks to smartphones, tablets and even cars, Intel (INTC) CEO Paul Otellini projected Tuesday that both earnings and revenue would grow in “the low double digits over the next few years.”  Current growth rates are roughly half that. When asked to segment that growth by product category Otellini laughed, “We’ve already gone out as far on a limb as we ever have, I’m not going to go any further.”

One of the key messages that Otellini wanted to deliver to a crowd of financial analysts gathered in Santa Clara, Calif. is that Intel is pushing well beyond its core microprocessor manufacturing business, to software and services. “Don’t think of us as a chip company anymore,” Otellini says. “We are a computing company.”

Intel CEO Paul Otellini

As opposed to the birth and growth of the PC industry that Intel pioneered and benefited hugely from, it takes more than just providing chips to transform an industry today, Otellini says. It also requires an infrastructure of software applications and services to enable wireless carriers, consumer electronics manufacturers and car companies to bring increasingly sophisticated computing into those businesses.

In the coming years, there will be a lot of activity from Intel in the software arena Otellini says, where 22% of Intel employees are already focused. “This is not pro-bono, we want to get paid for this,” he says. “It’s not just to get silicon wins, and it will be a real source of revenue.

“You have to have all the layers, it’s not just a silicon play anymore,” Otellini says. “And by the way, if you want to compete (with us) you have to have all the layers too.”

With the money and muscle to provide all those layers, Otellini not only thinks Intel can distance itself from other chip makers — AMD (AMD), TSMC and others — but can offer the kind of growth that gets investors excited. “It’s easy to look at Apple (AAPL) and Google (GOOG) and see they are growing,” Otellini says. “But Intel has a unique set of attributes that no one can replicate.”

While the PC industry has long been seen as mature, Otellini points out that its ability to reinvent itself and expand into markets around the world — especially China, India, and Brazil — has kept it growing nicely. And the Internet, especially video, is driving it all.

“Desktop growth is nothing to write home about,” Otellini says, “but we are projecting 22% growth in notebooks annually through 2014. Intel projects netbooks will grow 15%, and tablet computers will grow 73% to 88% during the same period.

As for the tablet category, Otellini says it will be a small niche, selling 60 million units a year on the high end of projections by 2014. “In terms of the scale of the PC industry it’s relatively insignificant,” he says.  “Tablets like netbooks are additive. They are good for computing overall, and they are probably good for Intel long term, but I don’t think they will take market share away from other devices.”

The big opportunity for Intel is to put its chips and related software into all kinds of “smart” devices, places where computing hasn’t typically been found. That will be your television, your power-meter, and your washing machine. “These markets are going to explode,” Otellini says. “They are all existing businesses, but they are going to be transformed by the microprocessor, by being connected to the Internet and by the server in the sky.”

If Otellini is right, Intel’s business is about to explode as well.

About the Author
By Michael V. Copeland
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
1 day ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
23 hours ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
21 hours ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago
placeholder alt text
AI
Meta's 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is 'vibe coding' right now
By Eva RoytburgDecember 19, 2025
5 hours ago

Latest in

Graphite team standing in an office
AICoding
Exclusive: Cursor acquires code review startup Graphite as AI coding competition heats up
By Beatrice NolanDecember 19, 2025
13 minutes ago
jewelry
EconomySmall Business
‘This year is just not a jewelry Christmas’: Meet a 64-year-old small businesswoman who’s seen her Main Street decline for the last decade
By Makiya Seminera and The Associated PressDecember 19, 2025
26 minutes ago
Snow
Environmentclimate change
‘Mother Nature has been dealing a really hard deck’: Western ski resorts struggle with a warm, snowless start to winter
By Mead Gruver, Nick Lichtenberg, Brittany Peterson and The Associated PressDecember 19, 2025
39 minutes ago
AIAWS
Amazon’s AWS launched a gen AI innovation lab for customers two and a half years ago. Here’s what it’s learned about going from pilot to production
By John KellDecember 19, 2025
43 minutes ago
Brown
Lawmass shooting
Why did a 48-year-old former Brown student turn into a mass shooter on campus 25 years after his enrollment?
By Patrick Whittle, Leah Willingham and The Associated PressDecember 19, 2025
44 minutes ago
Stephen Witt
AIbooks
‘The rocket ship keeps going off’: inside the Nvidia phenomenon with author Stephen Witt
By Nick LichtenbergDecember 19, 2025
49 minutes ago