• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

Apple: 3 paths to $325+ per share

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
February 26, 2010, 8:11 AM ET
Google source logo
Add Fortune on Google for similar content.

A Morgan Stanley analyst offers one scenario where AAPL could hit $435 by 2012



Click to enlarge. Source: Morgan Stanley

In a report to clients issued Friday, Morgan Stanley’s Katy Huberty offered one of her patented risk-reward snapshots of Apple (AAPL), this one even more optimistic than the last, thanks to what she sees as two new catalysts:

  • The iPad launch in March. Huberty is anticipating unit sales of 6 million in calendar 2010, considerably higher than the Street’s consensus of 3-4 million
  • New iPhones in June. She’s expecting new models that offer “both a lower total cost of ownership and new functionality, potentially including gesture-based technology”

Huberty offers her usual three scenarios — bull, base and bear — but leans heavily toward the bull, describing three paths to share prices as much as 115% above Apple’s closing price Thursday of $202 per share.

Her three “bull scenario” paths:

  1. Broader global carrier distribution gives Apple a 10% share of the total global handset market (not just smartphones) by fiscal 2012. By her math: 12 times the iPhone’s fiscal 2012 EPS of $32 + 10 times Apple’s core EPS of $5 = $435 per share.
  2. Lower-end device and/or service plans give Apple 15% of the global handset market share and an average carrier subsidy of $200 per unit. 12 x fiscal 2012 iPhone EPS of $25 + 10 x core EPS of $5 = $358/share.
  3. The iPhone sells unsubsidized, broadening Apple’s TAM (total addressable market) and placing it in a position to grab 33% of the worldwide handset market. 12 x fiscal 2012 iPhone EPS of $23 + 10 x core EPS of $5 = $325/share.

Huberty’s less optimistic scenarios are still pretty rosy.

  • Base case scenario: $250/share. Broader iPhone distribution doubles market share by fiscal 2012. Apple sells 6 million iPads and adds $1 to its EPS of $13.20 in calendar 2010. Multiple of 19x, which is the low-end of Apple’s historical range.
  • Bear case scenario: $180/share. iPhone shipments and gross margins come under pressure due to carrier subsidy pushback. iPhone units rise to 35M units in calendar 2010 but iPhone gross margins fall closer to 50%. Market multiple on EPS of $12.

See also:

  • Huberty: 25% chance AAPL hits $325
  • Morgan Stanley drinks the Apple Kool-Aid

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.