• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

Apple is Barron’s ‘most respected’

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
February 14, 2010, 4:18 PM ET
Add Fortune on Google for similar content.

Displaces J&J in the annual list of companies “most admired by major investors”



“If an Apple shareholder fell asleep in the summer of 2008 and didn’t waken until Christmas 2009,” writes Vito J. Racanelli, introducing The World’s Most Respected Companies in this week’s issue of
Barron’s Magazine
, “he’d hardly notice anything had been amiss, based on the stock price.”

Indeed stock performance seemed to be the primary criterion of the 70 investors who selected Apple from a list of the world’s 100 largest companies, although lip service was paid, as always, to such things as strong management and ethical business practices — “understandable,” writes Racanelli, “given the drumbeat of criticism about allegedly dodgy practices throughout the corporate world and on Wall Street, in particular.”

Allegedly?

In any event, here’s what Barron’s had to say about Apple:

Share performance undoubtedly played a role in elevating investors’ respect for Apple, but there is plenty more than stock price behind the company’s first-place finish.

John Cregan, veteran money manager at Hotchkiss Associates, a unit of United Capital Financial Advisers, says he admires Apple because the company “is at the top of the list of seeing around corners. They aren’t out there trying to find out what their customers want, but saying rather, ‘Look at this advancement in technology. It enables us to do this. You might not want it yet or know what to do with it, but you will want it and we are going to build it.'”

One skeptic on Apple is Cornell Capital’s Hartzell, who thinks the iPad will be a bust. Yet he gives Apple CEO Steve Jobs credit for “taking a big cut” at the ball.

The way things have fallen into place, Jobs could probably get himself elected king of the world. But contrarians would note that the company’s stock is so beloved that it might not have much gas left, at least in the short term. (link)

The analysts who track Apple, for what it’s worth, seem to think there’s at least a little gas left in the tank. Their median target for Apple shares, according to Thomson Financial, is a shade under $250. Late last week, Needham’s Charlie Wolf raised his target to $280 from $235.

The stock closed Friday just over $200, having dipped as low as $194.12 during Macworld.

Barron’s top 10 for 2010:

  1. Apple (AAPL)
  2. Johnson & Johnson (JNJ)
  3. Procter and Gamble (PG)
  4. IBM (IBM)
  5. Berkshire Hathaway (BRK-A)
  6. Toyota Motor (TM)
  7. McDonalds (MCD)
  8. Google (GOOG)
  9. Cisco (CSCO)
  10. Amazon (AMZN)

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Despite China’s 996 culture, DeepSeek founder Liang Wenfeng says his workers don’t do overtime or even have KPIs: ‘No one manages them’
Successwork-life balance
Despite China’s 996 culture, DeepSeek founder Liang Wenfeng says his workers don’t do overtime or even have KPIs: ‘No one manages them’
By Orianna Rosa RoyleAugust 1, 2026
1 hour ago
Anthony Scaramucci
CryptoCongress
Anthony Scaramucci: don’t let politics cost America the digital economy
By Anthony ScaramucciAugust 1, 2026
1 hour ago
d
Arts & EntertainmentWar
Christopher Nolan’s Odyssey communicates a timeless — and tragic — aspect of war
By Amy S. Badura-Brack and The ConversationAugust 1, 2026
2 hours ago
Golfer in white hat
Big TechAmazon
Amazon’s Andy Jassy sees a $1 trillion cloud built on businesses like the PGA Tour—which swapped its server trucks for AI broadcasts 
By Amanda GerutAugust 1, 2026
2 hours ago
Photo of two Harvard football teammates at the Harvard v. Yale game
SuccessSports
Wall Street’s hidden recruiting pipeline isn’t an Ivy League diploma—it’s the teammate who triples your odds of getting hired
By Mia OsmonbekovAugust 1, 2026
3 hours ago
A creator sells shoes on a livestream auction.
RetailGen Z
‘People can go from zero to 100’: How Gen Z is raking in $260,000 per month on a livestream auction app
By Joshua HongAugust 1, 2026
4 hours ago

Most Popular

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
1 day ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
3 days ago
Current price of oil as of July 31, 2026
Personal Finance
Current price of oil as of July 31, 2026
By Joseph HostetlerJuly 31, 2026
1 day ago
This Dutch bookseller thought a request for 3,000 copies was 'spam or phishing.' Instead, AI companies are scanning and destroying books to train AI
AI
This Dutch bookseller thought a request for 3,000 copies was 'spam or phishing.' Instead, AI companies are scanning and destroying books to train AI
By Tatiana SatauaJuly 31, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.