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After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

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Apple pays Google for Windows 7 hits

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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November 2, 2009, 6:10 AM ET
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Cheeky Get-a-Mac ads are not the only way Steve Jobs is going after Microsoft



Image: Google

If you ran a Google search for “download windows 7” early Monday, you got about 137 million results — plus something you probably weren’t looking for. There, at or near the very top, was a sponsored link suggesting “There’s never been a better time to switch to a Mac.”

A four-line ad was spotted over the weekend by the Next Web‘s Alex Wilhelm, who suspected that Apple (AAPL) was paying exorbitant prices for the space.

In fact, this form of guerrilla marketing is surprisingly inexpensive. The cost per click for either “windows 7 download” or “download windows 7,” according to Google’s (GOOG) Keyword Tool, is 5 cents.

[UPDATE: The Apple-sponsored link disappeared mid-morning Monday, but it was back early Tuesday.]

See also:

  • Apple’s 2009 ad budget: Half a billion

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
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