• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Guest Post: Geoff Colvin’s new take on talent

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
October 20, 2008, 4:05 PM ET

Everybody’s talking about how to find opportunity in the current economic chaos, but here’s an angle that I think is being overlooked: Times of crisis present genuinely great opportunities to develop leadership. Now I didn’t say to demonstrate leadership; that opportunity is obvious. I’m talking about building leadership capabilities beyond what you or others in your organization possess now. I realize it’s difficult to be happy about tough times, but this opportunity is so large that it’s almost worth being grateful for.

Here’s what I mean. Scientific research on great performance has shown persuasively that high abilities of all kinds are developed. T


hey don’t occur naturally. The question of whether great leaders are born or made is settled: They’re made. I found this research so fascinating and important that I’ve written a new book about it, called Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else.

The key to this development is pushing people – or people pushing themselves – just beyond their current abilities, forcing them to do things that they can’t quite do. Companies that are famous for developing leaders–PepsiCo , Procter & Gamble , General Electric –are continually moving managers into jobs that accomplish exactly that. But the process is slow and can accommodate only so many people at any time.

The great thing about a financial crisis and a recession – and I mean this quite seriously – is that they offer everyone the opportunity to be stretched in their current jobs. Such CEOs as A.G. Lafley of P&G and Jeff Immelt of GE have told me that being forced to manage through crises earlier in their careers built their abilities so much that it was critical to their becoming CEOs—and that, in fact, they wouldn’t have become CEOs otherwise.

Certain practices can make the experience especially productive. Coaching helps. Getting specific in your own mind about exactly which abilities you want to improve, and how, will turbocharge the results. But the main thing is continually trying things you can’t quite do. This is what makes you better. And doing it for a long time is what makes you great.

And now, thanks to a bunch of subprime mortgages, you’re being handed a great big chance to get a whole lot better. Please grab it. You will, truly, be a better performer as a result.

—Geoff Colvin is a senior editor at large at Fortune and author of the just-released Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon
0

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
16 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.