Power Point: Don’t be naive about press

October 1, 2008, 3:07 AM UTC

“You can’t be naive about the press. I had a lot of positive exposure but didn’t recognize the opportunity for significant negative exposure. Exposure becomes celebrity, and you get a persona.”

— Erin Callan, former Lehman Brothers CFO and now head of global hedge fund business at Credit Suisse , in Katie Benner’s exclusive Q&A with Callan in the current issue of Fortune. In her first interview since leaving Lehman in July, Callan said her naivete about the downside to the media spotlight was one of her mistakes.

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