• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

ChangeWave survey: 56% of smartphone buyers want iPhones

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 10, 2008, 8:14 AM ET
Google source logo
Add Fortune on Google for similar content.

A quick glance at the chart at right would suggest that it’s all over for the BlackBerry.

It’s from the latest quarterly ChangeWave survey — taken shortly after the June 9 unveiling of the Apple (AAPL) iPhone 3G — and it shows that among consumers planning to buy smartphones in the next 90 days, 56% plan to purchase iPhones, double the percentage who plan to buy RIM (RIMM) BlackBerries. (The less said about Palm’s (PALM) prospects the better.)

But a few caveats are in order, only some of them provided by ChangeWave’s Paul Carton in his report on the survey here.

First of all, as Carton points out, although the results are based on a sample of 3,567 consumers, the chart  represents only the views of the 10.5% — fewer than 375 people — who plan to make a purchase in the next 90 days. That 10.5%, however, is a record for the survey, up from 7.4% last month; interest in smartphones is clearly high these days.

What Carton doesn’t say is that those 375 consumers are hardly a representative sample of the buying public. According to its website,

ChangeWave runs a proprietary network of 15,000 highly qualified business, technology, and medical professionals referred to as the ChangeWave Alliance. Alliance members are credentialed experts in leading companies of select industries who spend their everyday lives working on the frontline of technological change. (link)

Professionals working on the frontline of technological change, one presumes, are more disposed both to choose a smartphone over a regular cellphone and to buy the latest gadget to hit the market.

Moreover, anyone who receives ChangeWave’s regular e-mails knows to take both their advice and their findings with a grain of salt. A recent “Urgent Alert,” entitled “Could July 7 Become the Next Black Monday?,” included this all-red, all-cap headline:

INVEST CORRECTLY NOW AND YOU’LL MAKE MILLIONS

MAKE THE WRONG MOVE AND YOU’LL LOSE A FORTUNE

Still, ChangeWave survey’s do offer regular snapshots into the views of a subset of users, and RIM should not take their results lightly. Among ChangeWave’s most useful findings are reports of customer satisfaction, in which the iPhone consistently shines. The latest results:

An extraordinary four-in-five iPhone owners (78%) report they’re Very Satisfied with their iPhone. RIM ranks second, with a highly respectable 54% of its customers saying they’re Very Satisfied. Palm (29%), while up a few points since our previous survey, still ranks near the bottom in terms of customer satisfaction. (link)

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.