• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Virtual teardown puts Apple’s iPhone 3G margin at 56%

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 24, 2008, 8:06 PM ET

Even though none of the teardown shops has yet to get its hands on one of the new iPhones, we now have two estimates of how much the 8GB model costs Apple to build.

The first, from Austin-based Portelligent, put the Bill of Materials alone at $100. (see here)

The second, issued Tuesday by iSuppli in El Segundo, CA, is more detailed and probably more accurate. As shown in the chart below, iSuppli came up with a BOM of $126.84 before $9 in manufacturing costs and $37.16 in unspecified “other costs” brought the total to $173. (link)



[E-mail subscribers click here to see the chart.]

Also not included in iSuppli’s $173 total are an estimated $45 in royalties that Apple must pay to Qualcomm (QCOM) and others (see here) and fees due Hon Hai (Foxconn), Apple’s Taiwanese manufacturing partner.

Still, Apple has managed to build the second-generation iPhone for 23% less than the first one, by iSuppli’s calculation, while selling it to the carriers for roughly the same price.

iSuppli estimates that Apple (AAPL) is collecting $499 per phone from the carriers ($199 sale price plus a $300 subsidy), for an effective margin of 56%. Other estimates put the subsidy in the $325 to $350 range, which would push the markup even higher.

Below the fold: Commercial Times’ best guess of who is supplying the parts listed above, as translated by DigiTimes.



About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Accountants
SuccessCareers
Meet the Gen Z grads reviving accounting—colleges are reporting near-perfect placement rates at $80K starting salaries
By Preston ForeApril 5, 2026
1 minute ago
gecko
CommentaryInsurance
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
10 minutes ago
cameras mounted on a wall
CybersecuritySurveillance
Your neighbor just got a home security system, but should you be worried? ‘It’s inherently a little creepy’ says surveillance expert
By Catherina GioinoApril 5, 2026
22 minutes ago
How Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency
Successinfluencers
How Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency
By Sydney LakeApril 5, 2026
1 hour ago
Marco Rubio, wearing a suit and red tie, looks down and frowns.
EnergyIran
‘It’s shocking how poorly prepared the administration is’: DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war
By Sasha RogelbergApril 5, 2026
2 hours ago
Logan Brown, the founder of AI-powered law firm Soxton
SuccessCareers
The founder of a $2.5 million AI-powered legal business started work at her DA’s office at just 12 years old
By Emma BurleighApril 5, 2026
2 hours ago

Most Popular

The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
By Fortune EditorsApril 4, 2026
22 hours ago
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
Personal Finance
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Fortune EditorsApril 4, 2026
23 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
3 days ago
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
2 days ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.