• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

iPhone 3G: Spy shots from around the world [updated]

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 7, 2008, 9:53 AM ET
Google source logo
Add Fortune on Google for similar content.

[Update: The real thing, at right, taken from Apple’s website after the keynote. The 8BG model comes only in black; the 16 GB also comes in white.]

With only a couple of days to go before Steve Jobs’ June 9 keynote — and with millions of 3G iPhones reportedly shipped and ready to sell — it’s a miracle that nobody outside a small circle of loyal employees, NDA-bound suppliers and (we presume) a few hand-picked reporters has set eyes on one.

Or maybe we have. Since early April, the Apple rumor mill has been steadily grinding out specs and spy photos purporting to represent the new iPhone. Most are surely red herrings or Photoshop creations. But what if one of them is real?

Just in case, here’s a collection of the images that have come across my desk over the past few months. If you’ve seen more — or better — send me the links, and I’ll pop them in. [Subscribers: click here to see what I’m talking about.]

April 3: U.S. iPodObserver.com. This one with a shiny black plastic back looked promising for a couple weeks…



April 17: U.S. winandmac.com. A shot of one of the many iPhone cases available for sale in Hong Kong.

April 30: U.S. iLounge. Third-party manufacturers have already started building products using the specs in the diagram below, according to iLounge. “Photographs matching these details are apparently authentic,” says iLounge’s Jeremy Horwitz, “ones that do not, are not.”



May 5: China, WeiPhone.com. This is the first of several white 3G iPhone spy shots. Note the similarity of the second image to the iLounge specs above.





May 19: U.S. Mobilewhack.com. These crisp, professionally produced images are white and rounded, but lack some of the details that have become conventional wisdom, like the Apple logo and the distinctive base.



May 26: Greece, iphonehellas.gr. These shots, formatted to resemble an Apple ad, bear little resemblance to any of the others, but they do pick up the iLounge color scheme.



May 27: The Netherlands, iPhoneclub.nl. Another white iPhone entry, this one from the Netherlands.



June 1: U.S. iPhone Atlas. This matte-black version was allegedly obtained last week during the filming of a 3G iPhone commercial at Apple’s Fifth Ave store in New York City, but Arnold Kim of MacRumors points out that it’s actually a custom iPhone that’s been knocking around since last December. See here.



June 2: U.S. Cult of Mac. Not a spy shot, but rather Leander Kahney’s way of showing what an iPhone that’s 22% thinner looks like.



June 6: U.S. CrunchGear. Taken from what looks like an Apple or AT&T promotional brochure, this collection of images has the ring of truth. Either that or the fakes are getting more sophisticated.



Those are the spy shots I’ve seen. Take them all with a grain of salt and note that none has yet been pulled off the Web by Apple (AAPL) legal.

June 9: U.S. Apple.com. The real thing. It goes on sale on Wednesday, July 11, for $199 (8GB) and $299 (16GB).



[Images reposted by kind permission of the Mac Observer, iLounge, MobileWhack, iphonehellas, iPhoneclub, CrunchGear and Engadget.]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.