• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Susan Collins’ Maine concession could leave New England without a Republican in Congress for the first time since the 1850s

2

Billionaire Vivek Ramaswamy’s millions and Greg Abbott’s $106 million war chest couldn’t stop Democrats from flipping Texas and Ohio

3

OpenAI’s hiring of former Army Secretary just 2 months after Pentagon resignation is part of a 'trend' of it pivoting resources to defense projects

1

Susan Collins’ Maine concession could leave New England without a Republican in Congress for the first time since the 1850s

2

Billionaire Vivek Ramaswamy’s millions and Greg Abbott’s $106 million war chest couldn’t stop Democrats from flipping Texas and Ohio

3

OpenAI’s hiring of former Army Secretary just 2 months after Pentagon resignation is part of a 'trend' of it pivoting resources to defense projects

Rush Limbaugh gets special treatment from Apple

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 12, 2008, 9:16 AM ET
Google source logo
Add Fortune on Google for similar content.

Here’s one way to get moved to the head of the genius line: complain about your problem on a radio show carried by 650 stations across the U.S.

On Feb. 12, Rush Limbaugh, a self-proclaimed “big Mac guy,” talked about two problems he was having with his computers after upgrading to Leopard — one with how his mail was getting backed up in Time Machine and the other with seeing his various “top of the line Mac Pros” through Back to My Mac.

“I’ve been very patient with my Apple rep, with my developer rep, and they’re working hard on it,” he said on the air, “but nothing gets done! All use file reports and get lost in the Apple bureaucratic system.”

“Do you think I ought to make an appeal, a direct appeal to Steve Jobs from behind the Golden EIB Microphone?” he asked his staff, one of whom joked: “His reply is going to be, ‘Mr. Limbaugh. Do us a favor and endorse Windows’.” (link)

We don’t know what, if anything, Apple’s (AAPL) CEO actually said, but Limbaugh got the TLC he craved. He reported yesterday that both his problems have been solved “through the diligent work of an engineer that Apple assigned my IT guy.”

I’m not going to mention the name of the engineer. I would love to, but if I did, this guy would be taking heat for the rest of his career from people for helping me. But they were very cooperative, and I think it’s going to end up having to be a system-wide fix, which is good, because it’s been discovered. (link)

There may be a patch for the e-mail problem in a future operating system upgrade, Limbaugh said, suggesting modestly that Apple might even name it after him.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Recommended For You

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.