Apple’s new iPod lineup: An analysis (Photos 1/5)

September 7, 2007, 1:25 PM UTC
iPod shuffle
(1/5) IPOD SHUFFLE. Was: $79 (1GB) | Now: new colors, including Product Red shuffle; still $79 (1GB). Apple (AAPL) made a daring decision to freshen the shuffle simply by changing the color scheme, rather than bumping storage up to 2GB. It’s probably a wise move; shuffle devotees buy it for convenience and wearability, not storage capacity. Plus, keeping it at 1GB both helps Apple’s margins and keeps the nano looking fresh. || NEXT>>

(Images: Apple)