• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Memory chip disaster: New data shows how prices have fallen (chart)

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
July 27, 2007, 12:00 PM ET

The bad news for memory makers: prices for DRAM (dynamic random access memory) were in a free-fall in Q2 as gut-wrenching as the one flash companies like Sandisk (SNDK) and Intel (INTC) reported in earnings the past two weeks. (Flash prices, however, are clearly rising.)

The good news for PC buyers: Because of the DRAM collapse, those laptops and desktops you’ll be ogling later this year, which will run new memory-hungry operating systems from Apple (AAPL) and Microsoft (MSFT), should be a little cheaper thanks to lower component costs.

In the charts below the links, research firm iSuppli documents just how bad the memory supply glut has gotten. (The data was released Friday.) The top five memory producers – including Quimonda (QI) and Micron Technology (MU) – have all announced that they’re going to make less memory than they plan to ship in the third quarter – that should firm up prices a bit. Putting the prices in perspective, iSuppli says:

  • Global DRAM revenue declined by 24.1 percent, falling to $7.3 billion, down from $9.7 billion in the first quarter.
  • Samsung Electronics and Micron, which suffered 16.7 percent and 15.7 percent respective declines in revenue during the quarter, actually significantly outperformed the market and gained share.
  • The DRAM per-megabit Average Selling Price (ASP) plunge of 39 percent was actually marginally good news, because it was slightly less than the 40 percent drop iSuppli Corp. had predicted.

Table 1: Preliminary DRAM Revenue Market Share In Q2, 2007 (Revenue in Millions of U.S. Dollars)

Q2 RankCompanyQ2 ’07 RevenueQ2 ShareQ1 ’07 RevenueQ-Q GrowthQ2 ’06 RevenueY-Y Growth

1Samsung2,083.828.4%2,503-16.7%2,150.0-3%

2Hynix1,518.020.7%2,160-29.7%1,174.029%

3Qimonda988.013.5%1,283-23.0%1,206.0-18%

4Elpida885.012.1%1,171-24.4%764.016%

5Micron741.810.1%880-15.7%854.0-13%

6Nanya347.04.7%510-32.0%534.0-35%

7Powerchip318.04.3%527-39.7%342.0-7%

8ProMos224.03.1%393-43.0%260.0-14%

9Etron94.01.3%8510.6%57.065%

10Winbond38.00.5%45-15.6%36.06%

Others96.31.3%101.0-4.7%109.0-12%

Total7,333.8100.0%9,658-24.1%7,486.0-2%

Source: iSuppli Corp. July2007

Table 2: Preliminary DRAM Unit Shipment Market Share In Q2, 2007 (512Mbit Equivalents in Millions of Units)

Q1 RankCompanyQ2 ’07 UnitsQ2 ShareQ1 ’07 UnitsQ-Q GrowthQ2 ’06 UnitsY-Y Growth

1Samsung619.024.2%461.034%302.0105%

2Hynix575.022.5%470.022%217.0165%

3Qimonda336.413.2%262.028%216.755%

4Elpida320.912.6%284.013%140.0129%

5Micron222.88.7%171.430%139.560%

6Powerchip167.06.5%160.04%90.086%

7Nanya155.86.1%124.425%107.046%

8ProMos119.74.7%108.011%59.7101%

Others36.61.4%27.035%17.9104%

Total2,553.2100.0%2,067.723%1,289.798%

Source: iSuppli Corp. July 2007
About the Author
By Jon Fortt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
3 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
6 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
7 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.