• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

It’s the multitasking, stupid

By
Nadira A. Hira
Nadira A. Hira
Down Arrow Button Icon
By
Nadira A. Hira
Nadira A. Hira
Down Arrow Button Icon
March 29, 2007, 7:36 PM ET

I am tired. There are about 16 things I wanted to write about today, but looking at the list — which included a little pop culture meditation about how I’m not sad for Paris Hilton and how I never again want to hear Kelly Clarkson — I realized I was feeling a tad more cranky than creative. So I’m going to save that for tomorrow.

Why the crankiness, though? I don’t think I’ve had a good night’s sleep in weeks. Just a few weeks ago, according to BBC News, a man in Cornwall set out to break the Guiness World Record of 264 hours without sleep. “During the record attempt, Mr. Wright noticed his speech becoming incomprehensible at times and colo During the record attempt, Mr Wright noticed his speech becoming incomprehensible at times and colours appearing very bright.While the Wikipedia entry on sleep pointed me to a BBC story about a guy who hadn’t After deciding that The New York Times’ recent multitasking story was cool, but not quite cool enough for us, I spent all of yesterday at a photoshoot where it was the talk of the studio. So I stand corrected. Even though it might seem pretty obvious that you can’t check e-mail, listen to songs, talk on the phone and write a coherent paragraph, it does help to have some research to back it up.

The most interesting part, besides the edgy photographs of multitaskers living dangerously in Times Square, might be the finding that, when trying to perform a given task and juggling multiple interruptions from technology, 18-21’s had the same speed and accuracy as 35-39’s. (Uninterrupted, the younger group did 10% better.) So we’re not, in fact, better at multitasking. But it appears to be a much bigger part of our lives, because of all our IMing and iTunesing and text-messaging. Does that mean that by living the wired life, we’re actually squandering the natural advantage our youth gives us? Maybe. I know the first time I tested my brain age, I was somewhere in the high 30’s until I got annoyed enough to turn off my music and the TV. But then again, maybe it’s a fair trade for the happiness of torturing your friends all day on Google Chat…

About the Author
By Nadira A. Hira
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

How Jeffrey Epstein used elite institutions to maintain control over women
NewslettersMPW Daily
How Jeffrey Epstein used elite institutions to maintain control over women
By Emma HinchliffeMay 11, 2026
18 minutes ago
drew
CommentaryDefense
I helped build the Pentagon’s AI transformation. Corporate America is making every mistake we almost made
By Drew CukorMay 11, 2026
34 minutes ago
250
Commentary250 Years of Innovation
America’s true innovation advantage: we don’t just invent technologies — we reinvent how innovation works
By David H. HsuMay 11, 2026
34 minutes ago
Current price of Ethereum for May 11, 2026
Personal FinanceEthereum
Current price of Ethereum for May 11, 2026
By Joseph HostetlerMay 11, 2026
1 hour ago
Current price of Bitcoin for May 11, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for May 11, 2026
By Joseph HostetlerMay 11, 2026
1 hour ago
Top CD rates from major banks May 11, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
BankingCertificates of Deposit (CDs)
Top CD rates from major banks on May 11, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Danny BakstMay 11, 2026
1 hour ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 day ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.