• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The trouble with Palm and its Treo

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
November 28, 2006, 5:05 AM ET

Palmlogo

Palm’s (PALM) stock tanked about 8 percent Tuesday from $15.37 to just over $14 per share on its news late Monday that its Treo 750 will be late because of carrier issues. That’s got investors (and Treo users) wondering: Is this is just a blip, or is it evidence of a larger problem?

My answer: Both.

The case for the blip is that smartphones are a growth category, and Palm today is in a good position in the U.S. to capitalize. The Palm Treo is probably second only to BlackBerry (RIMM) in its consumer name recognition as a data device, and though other phone makers have recently rolled out a number of low-cost smartphones (such as the Motorola Q), so far they’re not much competition for Palm’s easy-to-use solution.

True, it hurts that the 750 is late; but in the near term the Treo 680 is likely to be the bigger seller for Palm, given that Cingular has chosen to push the subsidized price of that colorful phone down to $200. At that price, Palm will capture a bit more of the professional crowd that might have wanted to dabble with a data device, but couldn’t make the numbers add up between the phone cost and the monthly charges.

But indeed, Palm does have a larger problem: The company is at the mercy of the wireless carriers who largely control when, where for how much Treos are sold. It’s also at the mercy of Access, the Japanese company that bought the Palm operating system many months ago and so far has shown no ability to push it into the next decade. Palm spokespeople have been left to make excuses for why they’re stuck with a spruced-up version of a years-old operating system while Microsoft and Symbian continue to improve their platforms.

Two turns of events in 2007 could save Palm. One would be Google intensifying its push into mobile phone services, thus giving data-centric device makers like Palm more leverage in dealing with carriers. The other would be Access loosening its grip on the Palm OS, and allowing Palm to officially drive the platform’s future.

And what of the talk about Palm as an acquisition target?

There are only a couple of companies that would make sense as acquirers (Hewlett-Packard (HPQ), Motorola (MOT) and Cisco Systems (CSCO) would be my prime candidates), but there’s little reason to believe they’re interested and even less reason to believe Palm management would want to sell. Palm’s history is replete with acquisitions, mergers and splits that did the products absolutely no good at the end of the day (see U.S. Robotics, 3Com, Handspring rift, Palm/PalmSource split). The one merger move that made sense was bringing the founders back when Palm bought Handspring and decided to chart its own course again. I’d be surprised to see the company merge itself into oblivion now.

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon

Latest in

Tamera Fenske, chief supply chain officer at Kimberly-Clark
SuccessCareers
Kimberly-Clark exec is one of 76 women in the Fortune 500 with her title—she says bosses used to compare her to their daughters when she got promoted
By Emma BurleighDecember 7, 2025
58 minutes ago
PoliticsDonald Trump
National Park Service drops free admission on Martin Luther King Jr. Day and Juneteenth while adding Trump’s birthday
By David Klepper and The Associated PressDecember 6, 2025
11 hours ago
EconomyEurope
JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
12 hours ago
PoliticsMilitary
Hegseth likens strikes on alleged drug boats to post-9/11 war on terror, saying Trump can order use of force ‘as he sees fit’
By David Klepper and The Associated PressDecember 6, 2025
12 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
12 hours ago
EconomyDebt
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
12 hours ago

Most Popular

placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
17 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
22 hours ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
12 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
3 days ago
placeholder alt text
Asia
Despite their ‘no limits’ friendship, Russia is paying a nearly 90% markup on sanctioned goods from China—compared with 9% from other countries
By Jason MaNovember 29, 2025
7 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.