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A new branding push for Sony

By
Jon Fortt
Jon Fortt
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By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
October 3, 2006, 2:27 AM ET


Sonyfire_1
The electronics and media giant is looking for an agency to craft a message that ties its siloed businesses together. Considering its latest laptop choices and battery woes, it appears Sony could use the help.

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By Jon Fortt
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