Here’s how 5 companies capitalized on Snowpocalypse by Benjamin Snyder @FortuneMagazine January 27, 2015, 7:36 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Companies are getting adept at using big news events for marketing, especially on social media. The blizzard that struck the Northeast over the past couple of days proves the point. A few opportunistic companies used the wintery weather as an excuse to get the word out about their products on Twitter. Here are five companies – all incidentally in the food and beverage industry – that tried to feed off the Snowpocalypse media frenzy in 140 characters (or less). 1. Pepsi The best kind of winter blues. pic.twitter.com/H1kUOxYHdr — Pepsi™ (@pepsi) January 27, 2015 2. Olive Garden, owned by Darden Restaurants In honor of #Snowmageddon2015 we've built our own snowman. Stay safe & warm everyone! ⛄❄ http://t.co/E6OZpdClMR— Olive Garden (@olivegarden) January 27, 2015 3. McDonald’s #Snowmaggedon2015 checklist: Bread ✓ Eggs ✓ Milk ✓ http://t.co/941suaMleZ— McDonald's (@McDonalds) January 26, 2015 4. Guinness, owned by Diageo A sign from #snowpocalypse to head home, stay safe, and enjoy a Guinness responsibly. http://t.co/s8UhHaxBZs— Guinness US (@GuinnessUS) January 26, 2015 5. Dr Pepper, owned by Dr Pepper Snapple Group Snow is the perfect Pepper chiller. #Snowmageddon2015 http://t.co/0ceGsMJVBE— Dr Pepper (@drpepper) January 27, 2015 Storyful contributed to this report.